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Job details:
Hiring for a premium jewellery brand focused on creating a distinctive, sophisticated and aspirational brand identity. We are looking for a Social Media Strategist who understands not just social media, but also the aesthetics, visual language and overall personality of a luxury brand.
Key Responsibilites:
- Develop and execute the social media strategy for Cosanostraa across Instagram, Facebook, Pinterest and other relevant platforms.
- Understand and maintain the visual identity and aesthetic language of the brand across all digital touchpoints.
- Have a strong understanding of colour palettes, typography, fonts, layouts, imagery and visual hierarchy suitable for a premium/luxury jewellery brand.
- Work closely with the creative team to ensure that every post, reel, campaign and communication is visually aligned with the brand identity.
- Contribute to the website's visual presentation, including recommendations on colours, fonts, banners, product presentation, layouts and overall look and feel.
- Develop a consistent and premium Instagram feed aesthetic that reflects Cosanostraa's positioning.
- Plan and execute monthly content calendars, campaigns, product launches and festive/social media campaigns.
- Develop creative concepts and storytelling ideas for reels, posts, stories and other social formats.
- Identify relevant social media trends and adapt them creatively without compromising the brand's premium positioning.
- Monitor competitor brands and international luxury jewellery/fashion brands to identify new creative and digital opportunities.
- Plan and manage influencer collaborations and content partnerships aligned with the brand.
- Analyse social media performance and use insights to improve reach, engagement, audience growth and conversions.
- Ensure consistency in brand tone, messaging, colours, fonts, imagery and overall visual communication across social media and website.
Requirements:
- Minimum 4 years of experience in social media strategy, preferably with a luxury, jewlery, fashion, beauty or premium D2C brand.
- Strong understanding of luxury branding and visual aesthetics.
- Excellent eye for colours, fonts, typography, layouts, photography and design consistency.
- Strong understanding of Instagram, Reels, Stories, content trends and social media analytics.
- Ability to differentiate between a trending social media style and a brand-appropriate luxury aesthetic.
- Creative thinker with strong storytelling and communication skills.
- Experience working with graphic designers, photographers, videographers and creative teams.
- Basic understanding of tools such as Canva, Photoshop, Figma or similar design platforms will be an advantage.
- Knowledge of website aesthetics and e-commerce design will be preferred.
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