Website:
vahdam.in
Job details:
Why This Role Exists
Attention is the new shelf space — and we intend to own a lot of it. VAHDAM is building a portfolio of AI avatar‑led social pages: original digital personas with their own voice, look and point of view, publishing short‑form video at a pace no traditional brand handle can match.
This is not a brand-handle job. You are not scheduling posts on an existing account. You are starting from a blank page — naming the persona, defining how she or he speaks, deciding what they believe about wellness, and then building the content machine that turns that persona into millions of views and a measurable stream of traffic to our store.
If you have ever looked at a faceless page with 800K followers and thought “I could build that, and I’d build it better” — this is the role where you get the budget, the editors and the brand behind you to actually do it.
About VAHDAM® India
VAHDAM® is one of India’s biggest global consumer success stories. Founded in 2015 by Bala Sarda, we cut out generations of middlemen to ship garden-fresh Indian tea and herbal wellness products directly to consumers around the world — within days of harvest.
- ₹350+ crore in revenue in FY26, growing 31% year on year and profitable for the second consecutive year.
- Sold in 150+ countries — with the majority of revenue coming from the USA, Canada, UK and Europe. An Indian brand winning on the world stage.
- Retail at scale — available through our own D2C channels, major marketplaces, and partners including Walmart and Costco.
- A Certified B Corporation, Climate Neutral and Plastic Neutral certified — with 1% of revenue committed to educating the children of tea growers through our TEACH ME® initiative.
- Loved by the world — featured and endorsed by names including Oprah Winfrey, Mariah Carey and Martha Stewart.
We are now scaling into functional herbal supplements, with a target of ₹500+ crore in FY27. Social is one of the sharpest levers we have to get there — which is exactly where you come in.
What You’ll Actually Do
1. Build the personas from zero
- Research niches, hooks and formats that win in the wellness, tea, ayurveda, self-care and functional-nutrition space across Instagram, YouTube Shorts, TikTok and Facebook.
- Create and own AI avatar identities end to end — name, look, voice, backstory, tone, visual language and content pillars.
- Set up and manage the AI stack: avatar and video generation, voice cloning, script generation, thumbnail and caption tooling. You choose the tools; we’ll fund them.
- Launch, test and kill fast. Not every page will work — your job is to find the ones that do and pour fuel on them.
2. Run the content engine with your editor pod
- Write and approve high-retention scripts and hooks — you own the first three seconds of every video.
- Brief video editors clearly and daily: reference frames, pacing, captions, sound design, aspect ratio, CTA placement. Turn vague ideas into shot-ready briefs.
- Run the pipeline like a newsroom — shot list to publish, at volume, without dropping quality. Think 100+ assets a month across pages.
- Give sharp, specific feedback and build repeatable editing templates so quality scales without you being the bottleneck.
- Maintain a living library of winning hooks, formats, transitions and trending audio that the whole pod can pull from.
3. Grow the pages and convert the traffic
- Own the numbers: reach, watch time, retention curves, follower growth, saves, shares and — most importantly — qualified traffic and revenue attributed to your pages.
- Design the funnel from feed to cart: bio links, story sequences, comment automation, landing pages and UTM-tagged tracking in GA4.
- Run structured experiments on hooks, thumbnails, posting times, formats and lengths. Report what you learned, not just what you posted.
- Collaborate with performance marketing to turn top organic winners into paid creatives and whitelisted assets.
- Stay ahead of platform shifts, algorithm changes and AI tooling — and bring the team the next unfair advantage before competitors find it.
4. Protect the brand
- Ensure every avatar page is clearly, ethically and compliantly run — no misleading health claims, correct AI disclosures, and full respect for platform policy.
- Keep the personas distinct from the VAHDAM master brand while making sure everything ladders back to our credibility in wellness.
Must-haves
- 2–4 years of hands-on social media experience — agency, D2C brand, creator studio, media house, or your own pages.
- A portfolio. Show us pages, accounts or campaigns you grew, with real numbers attached. Personal pages absolutely count.
- Genuine fluency in short-form video: you can explain why a Reel worked, not just that it did.
- Strong writing instincts in English — hooks, captions and scripts that make someone stop scrolling.
- Practical experience with AI content tools (HeyGen, Runway, ElevenLabs, Midjourney, Sora, Kling, ChatGPT or equivalents) and a genuine appetite to learn whatever comes next.
- Comfort working with and directing editors — clear briefs, sharp feedback, no ego.
- Analytical rigour: comfortable in Meta Business Suite, YouTube Studio and GA4, and able to defend a decision with data.
- High ownership and speed. This role rewards people who ship.
Bonus points
- You already run a faceless, meme, or AI-persona page with real traction.
- Experience growing pages for international audiences — especially the US and UK.
- Basic editing chops yourself (CapCut, Premiere Pro, After Effects) so you can prototype before briefing.
- A background in wellness, F&B, beauty or lifestyle categories.
- Familiarity with automation and workflow tools — n8n, Make, Zapier, ManyChat.
Why You’ll Want This Job
A blank canvas with real backing. You get to build something from scratch — with a profitable, 150-country brand, a dedicated editing team and a real tooling budget behind you.
Frontier work, not busywork. AI-native content is being invented right now. Two years of this on your CV will be worth more than a decade of scheduling posts.
Visible impact. Your pages will be a line item in the company’s growth story, reviewed at the leadership level — not buried in a monthly report.
A brand people are proud of. B Corp certified, climate and plastic neutral, and putting 1% of revenue behind farmers’ children’s education.
The room to grow. This role is designed to expand into ownership of a full content portfolio and a team of your own.
Compensation & Benefits
- Competitive salary, benchmarked to experience and portfolio strength, with performance-linked incentives tied to page growth and attributed revenue.
- Full budget for AI tools, subscriptions and testing — you won’t be asked to build a rocket with a matchstick.
- Health insurance, a generous product allowance, and all the tea you can drink.
- A young, fast-moving marketing team in New Delhi where good ideas get approved in days, not quarters.
How to Apply
Send your CV along with links to pages, accounts or reels you have grown to careers@vahdam.com with the subject line “Social Media Strategist — Digital Transformation
In three lines, tell us about one page you would build for VAHDAM if you joined tomorrow — the persona, the niche and the hook. We read every one of those.
Click on Apply to know more.
