Indiacharts
Website:
indiacharts.com
Job details:
IndiaCharts Data Analytics Private Limited is a SEBI-registered company (SEBI Registration No. INH000023630) operating in the financial markets and investment research space.
Location: Bengaluru | Work Mode: On-site
We are looking for a strategic, data-driven, and highly creative Social Media Strategist to lead and scale Strike.money’s digital presence across key financial and investor communities.
This is not a traditional social media management role. We are looking for someone who understands financial markets, social media, content strategy, growth, and compliance and can transform complex market insights into engaging, accessible, accurate, and SEBI-compliant content.
Key Responsibilities
- Social Media Strategy: Own and execute the social media strategy across Instagram, YouTube, LinkedIn, X, Facebook, and relevant community platforms, with a focus on organic growth, engagement, and audience quality.
- Finance-Led Content: Stay closely connected with market movements, financial news, earnings, IPOs, economic developments, and investor conversations, and turn relevant insights into timely, accurate, and engaging content.
- Content Strategy & IPs: Build content pillars, calendars, and recurring content series across Reels, carousels, videos, threads, and other formats. Develop original content IPs that can become recognisable Strike.money properties.
- Creative & Collaboration: Develop strong hooks, narratives, scripts, and creative briefs. Work closely with Research Analysts, Copywriters, Designers, and Video teams to take ideas from concept to execution.
- Community & Trends: Understand retail-investor behaviour, monitor conversations and trends across financial communities, and identify opportunities to build meaningful engagement around Strike.money.
- Growth & Analytics: Track reach, engagement, shares, saves, watch time, follower growth, traffic, leads, and other relevant metrics. Use data to test new formats and continuously improve performance.
- Product & Campaign Marketing: Collaborate with Product, Growth, Sales, and Research teams on product launches, feature communication, webinars, educational campaigns, and other growth initiatives.
- Creator & Competitor Intelligence: Identify relevant finance creators and partnership opportunities while closely monitoring competitors and emerging trends across the financial-content ecosystem.
SEBI & Financial Content Compliance — Mandatory
- Strong working knowledge of SEBI guidelines and regulations applicable to financial content, market commentary, advertising, and investor communication.
- Ability to ensure accuracy, transparency, appropriate disclosures, and responsible communication across all social media content.
- Clear understanding of the distinction between educational content, market commentary, and investment advice.
- Candidates without relevant knowledge or experience in SEBI and financial-content compliance will not be considered.
Requirements & Qualifications
- 2–5 years of experience in social media, content strategy, digital marketing, fintech, financial services, or a related field.
- Mandatory experience working with a fintech, stock-market, investing, trading, or financial-services brand.
- Proven experience in building and growing organic social media channels or content properties, preferably for a financial or fintech audience.
- Strong understanding of the Indian stock market and retail-investor ecosystem, including equities, technical/fundamental analysis, derivatives, mutual funds, and broader market concepts.
- Strong understanding of Instagram, YouTube, LinkedIn, X, and Facebook, including platform algorithms, formats, trends, and organic distribution.
- Strong storytelling, copywriting, and communication skills, with the ability to simplify complex financial concepts for retail audiences.
- Strong understanding of finance content trends, investor behaviour, and digital financial communities.
- Experience working with finance creators, influencers, or creator-led content.
- Data-driven mindset with the ability to analyse content performance and translate insights into actionable strategies.
- Strong ownership and execution skills — from ideation → execution → measurement → optimisation.
- Ability to work effectively with Research, Design, Video, Product, Growth, Sales, and Marketing teams.
- Familiarity with Canva, CapCut, AI content tools, social listening, and social media analytics platforms.
- Experience creating content for Hindi or other Indian regional audiences will be expected where relevant to audience growth.
- Genuine interest in financial markets and curiosity about what investors are discussing, searching for, and engaging with.
Hiring Process
Shortlisted candidates will be asked to complete a short practical exercise based on a real or recent market topic.
The exercise may involve creating a Reel script, carousel concept, X thread, or other platform-native content, along with:
- Content hooks and positioning
- Target audience and content rationale
- Distribution strategy
- Platform-specific content approach
- Approach to ensuring financial accuracy and SEBI compliance
We are looking for someone who can understand the market, identify what investors care about, turn it into compelling content, and use data to continuously make it better.
- If you follow the markets, understand social media, know financial-content compliance, and can turn market insights into compelling digital content, we’d love to hear from you.
Click on Apply to know more.