NestAway
Website:
nestaway.com
Job details:
What You’ll Do
● Own and execute NestAway's social media strategy and content calendar across
Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
● Develop social-first content ideas around renting, sharing rooms, roommates, moving
cities, first-job experiences, rental problems, and urban living.
● Conceptualise and execute Reels, carousels, memes, stories, static posts,
short-form videos, and campaigns.
● Stay on top of trending formats, memes, sounds, conversations, and cultural moments
and identify opportunities for NestAway to participate organically.
● Build content that is relatable, entertaining, informative, and shareable, especially for
students, young professionals, and people moving to new cities.
● Work closely with the creative, performance, and business teams to develop integrated
campaigns.
● Manage NestAway's social channels, including comments, DMs, and audience
conversations.
● Develop and manage creator/influencer collaborations to increase reach and brand
awareness.
● Track competitors and identify content opportunities within the real estate, rental, PG,
coliving, and lifestyle space.
● Monitor social media performance and provide regular insights and recommendations.
● Use analytics to understand what content works and continuously improve the content
strategy.
● Support product launches, city launches, offers, campaigns, and other marketing
initiatives through social media.
● Maintain consistency in NestAway's brand voice, messaging, and visual identity
across platforms.
What We’re Looking For
● 3–4+ years of hands-on experience in social media marketing/management.
● Experience managing social media for a consumer-facing brand; experience in real
estate, rental, hospitality, travel, lifestyle, fintech, D2C, or similar categories is a plus.
● Strong understanding of Instagram and short-form video content, especially Reels.
● A strong understanding of social media trends, memes, internet culture, and
Gen-Z/young professional audiences.
● Ability to independently come up with fresh content ideas and social media
campaigns.
● Strong copywriting and communication skills.
● Understanding of social media analytics, engagement metrics, reach, impressions,
views, shares, saves, and audience growth.
● Experience working with influencers and content creators.
● Ability to manage multiple projects and work with internal teams, agencies, designers,
and video editors.
● Someone who is highly curious about what is happening on the internet and can quickly
- turn trends into relevant brand content.
Good to Have
● Experience in building or growing a consumer brand's Instagram presence.
● Basic understanding of Canva, CapCut, Adobe tools, or other content
creation/editing tools.
● Experience with social media management and analytics platforms.
● Experience running or supporting social-first campaigns.
● Strong understanding of paid + organic social media is an advantage.
Success in This Role Will Be Measured By
● Growth in NestAway's social media audience
● Reach, engagement, shares, saves, and video views
● Growth and performance of Reels/short-form content
● Quality and consistency of content
● Creator/influencer campaign performance
● Community engagement
● Social media-driven traffic and leads
● Overall improvement in NestAway's brand visibility and relevance on social platforms
Location
HSR Layout banglore
5 days working
Click on Apply to know more.