Website:
vnbmedia.in
Job details:
About VnB Media:
VnB Media is a 360° marketing agency delivering creative-first, strategy-led solutions across digital and offline platforms.
We partner with brands across fashion, lifestyle, FMCG, experiential, education and tech to build impactful narratives that drive engagement, recall and business growth.
Role Overview:
We are looking for a sharp, culturally aware Social Media Specialist/ Account Manager who understands how to translate brand strategy into compelling content.
The ideal candidate should be equally comfortable writing high-conversion ad copies and scroll-stopping social media content, while staying aligned with brand voice and platform trends.
Key Responsibilities:
- Develop engaging, platform-specific content for Instagram, LinkedIn, Facebook and emerging platforms.
- Write captions, ad copies, scripts, hooks and campaign messaging.
- Posting and scheduling content on social media accounts for all the brands.
- Active community and ORM management.
- Translate brand strategies into content calendars and storytelling formats.
- Collaborate with designers, video editors and content producers & strategists to execute cohesive campaigns.
- Brainstorm and execute trend-based, meme-led and culturally relevant content.
- Ensure consistency in tone, voice and messaging across all brand touchpoints.
- Assist in conceptualising campaign ideas, brand launches and activations.
- Optimise content for engagement, reach and conversions.
- Conduct basic research on industry trends, competitors and audience behaviour.
Requirements:
- 1–3 years of experience in developing and/or creating social media content.
- Strong portfolio showcasing social media campaigns, ad copies and brand work.
- Excellent command over language.
- Strong understanding of social media trends, formats and algorithms.
- Ability to write short-form (hooks, captions) social media content.
- Understanding of brand tonality and storytelling frameworks.
- Ability to work in a fast-paced, deadline-driven environment.
- Strong collaboration and communication skills.
Nice-to-Haves:
- Experience with daily social creatives, content calendars and performance marketing creatives (Meta/Google ads).
- Basic understanding of keyword-driven content and trends.
- Must be able to leverage the use of AI for research and heavy lifting.
- Familiarity with content tools like ChatGPT and content scheduling platforms.
- Interest in fashion, lifestyle and pop culture trends.
What We Offer:
- A fast-paced, creatively driven work environment.
- Exposure to diverse brands and industries.
- Opportunities to work on campaign-first thinking and brand-building.
- Scope for growth into strategy and creative leadership roles.
- Competitive salary based on experience.
Click on Apply to know more.