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Job details:
Social Media Executive – Fashion & Lifestyle
Location: Chattarpur, New Delhi
Experience: 1–2 Years
Work Mode: Full-time, On-site
Industry: PR | Fashion | Luxury | Celebrity Styling
Working Days: Monday–Saturday | 2nd & 4th Saturdays Off
Working Hours: 10:00 AM – 6:30 PM
About the Role
We are looking for a creative and proactive Social Media Executive to manage social media activities for fashion, luxury, lifestyle and celebrity styling clients.
Key Responsibilities
- Manage day-to-day social media activities across Instagram, Facebook and other relevant platforms.
- Plan and execute monthly content calendars for clients.
- Create and coordinate Reels, posts, stories, carousels and campaign content.
- Write engaging captions, copy and social media content aligned with brand tone.
- Coordinate with the PR, creative, design, influencer and client servicing teams for content execution.
- Track trends, trending audio, hashtags and relevant social media formats.
- Monitor engagement, reach, followers and overall content performance.
- Prepare monthly social media performance reports.
- Identify opportunities to improve engagement, reach and audience growth.
- Coordinate with designers, videographers and photographers for timely content delivery.
- Assist in influencer collaborations, brand campaigns, launches and events.
- Ensure all content is published accurately and within agreed timelines.
- Stay updated with Instagram and social media algorithm changes and emerging trends.
Key Performance Areas (KPIs)
- Number of campaigns/content calendars executed per month.
- Engagement rate and reach growth.
- Reel views and content performance.
- Follower growth.
- Timely execution of monthly content calendars.
- Number of new/trending content formats implemented.
- Quality and consistency of social media content.
- Performance reporting and client/team coordination.
Requirements
- 1–2 years of experience in social media, preferably with a PR agency, fashion/lifestyle brand or creative agency.
- Good understanding of Instagram, Reels, Stories and social media trends.
- Strong content writing and communication skills.
- Basic knowledge of Canva and social media analytics.
- Creative eye with an understanding of fashion, luxury and celebrity content.
- Ability to manage multiple clients and deadlines.
- Proactive, organised and detail-oriented.
- Comfortable working from office and attending events, shoots and client visits when required.
Preferred
Experience handling social media for fashion, luxury, lifestyle, celebrity, beauty or PR clients will be preferred.
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