Website:
superfan.ng
Job details:
Company Description Superfan.ng (SPNG) is an edtech learning platform focused on African languages and culture, designed for learners across the continent and the diaspora. The platform uses a gamified, quiz-first experience to explore African proverbs, traditions, rites of passage, festivals, folklore, and customs. By combining engaging content with interactive learning, Superfan.ng aims to deepen cultural knowledge and language skills in an accessible, modern format. Team members contribute to a mission-driven product that celebrates and preserves African heritage while making learning fun and inclusive.
Role Description The Social Media Marketing Specialist is a full-time, remote role responsible for growing and engaging Superfan.ng’s online community across key social media platforms. Day-to-day tasks include planning and executing social media campaigns, creating culturally relevant content (posts, short videos, stories, and visuals), and managing the content calendar. The specialist will monitor social performance metrics, optimize campaigns based on data, and collaborate with product and content teams to align messaging with brand goals. Responsibilities also include responding to community comments and messages, identifying partnership and influencer opportunities, and supporting broader digital marketing initiatives to drive user acquisition and retention.
Qualifications
- Candidates should possess strong skills in Social Media Marketing and Digital Marketing, with experience running campaigns and analyzing performance metrics.
- Candidates should possess skills in Social Media Content Creation and Marketing, including planning content calendars and tailoring content to different platforms and audiences.
- Candidates should possess excellent Communication skills, including clear written communication and the ability to engage diverse online communities.
- Experience with analytics tools (e.g., Meta Insights, Google Analytics) and basic understanding of SEO and growth strategies is beneficial.
- Familiarity with African cultures, languages, and digital trends, along with a demonstrated interest in edtech or cultural learning platforms, is an advantage.
- Ability to work independently in a remote setting, manage multiple priorities, and collaborate effectively with cross-functional teams.
- Prior experience in a similar social media or digital marketing role and relevant education or training in Marketing, Communications, or related fields is preferred.
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