Website:
digitalnomadians.com
Job details:
We are looking for a Social Media Marketing Manager who understands how to build brands on social media not someone who simply schedules posts.
You will be responsible for developing and executing social media strategies for our clients and internal brands, with a strong focus on Instagram, LinkedIn, content strategy, personal branding, audience growth, and engagement.
You should be someone who understands what makes people stop scrolling, watch a Reel, read a post, follow an account, and eventually become a customer.
Key Responsibilities
- Develop and execute social media strategies for Instagram, LinkedIn and other relevant platforms.
- Manage complete social media accounts from strategy → content planning → execution → publishing → analytics.
- Create monthly content calendars based on brand goals and target audiences.
- Research trends, competitors, topics and content formats that can generate engagement.
- Work closely with script writers, video editors, designers and content creators to produce high-quality content.
- Develop Instagram Reels and short-form video strategies focused on reach, engagement and follower growth.
- Manage personal branding accounts for founders, CEOs, consultants and professionals.
- Understand different content styles for personal brands vs. company brands.
- Write or guide captions, hooks, CTAs and content angles.
- Monitor social media performance and identify what content is working and what needs to change.
- Track metrics such as reach, views, engagement, followers, saves, shares, profile visits and leads.
- Stay updated with Instagram and LinkedIn algorithm changes, trends and emerging content formats.
- Engage with relevant audiences and help build communities around the brands.
- Coordinate with clients and internal teams to ensure content is aligned with brand positioning.
- Continuously test new content formats, hooks, topics and creative approaches.
Personal Branding Responsibilities
For personal branding clients, you will:
- Understand the client's expertise, personality, story and positioning.
- Build a content strategy around their personal brand.
- Identify topics that can establish authority while still feeling authentic.
- Convert ideas, experiences and opinions into engaging social media content.
- Plan Reels, carousels, stories and other content formats.
- Maintain consistency in tone, messaging and visual identity.
- Track growth and continuously improve the strategy based on performance.
Requirements
- 2–4 years of experience in social media marketing.
- Strong understanding of Instagram and LinkedIn.
- Experience managing social media accounts for brands, founders or businesses.
- Good understanding of Instagram Reels and short-form content.
- Strong knowledge of content strategy and social media analytics.
- Ability to understand an audience and create content specifically for them.
- Good communication and project-management skills.
- Ability to manage multiple accounts and deadlines simultaneously.
- Strong creative thinking and attention to detail.
- Basic understanding of Canva and social media management/analytics tools.
- Comfortable working with content creators, designers, video editors and clients.
Good to Have
- Experience in personal branding.
- Experience growing Instagram accounts organically.
- Experience working with founders, CEOs or executives.
- Knowledge of LinkedIn personal branding.
- Understanding of paid social media advertising.
- Experience with tools such as Meta Business Suite, Canva, CapCut, Notion, Buffer or similar platforms.
- Basic understanding of SEO and content marketing.
Performance Metrics
Your performance will be evaluated based on:
- Organic reach and impressions
- Reel/video views
- Engagement rate
- Follower growth
- Saves and shares
- Profile visits
- Leads generated through social media
- Content consistency and quality
- Growth of personal branding accounts
- Overall improvement in account performance
Send your CV along with examples of social media accounts you have managed to info@digitalnomadians.com
Click on Apply to know more.