Website:
synzent.ai
Job details:
Social Media Manager & Performance Marketer
(Please apply only if you are a immediate Joiner we are not considering Notice Period candidate the candidate who can start from Monday then only apply)
Experience: 3+ Years
Location: Scheme No. 54, Vijay Nagar, Indore
Job Type: Full-Time | Work From Office
About the Role
We are looking for an experienced and result-oriented Social Media Manager & Performance Marketer who can take ownership of social media management, performance marketing, client coordination, team coordination, lead generation and overall digital growth.
The ideal candidate should have strong hands-on experience in Social Media Strategy, Meta Ads, Google Ads, Content Planning, Campaign Optimization, Analytics and Client Handling.
Key Responsibilities
- Social Media Management & Strategy
- Develop and execute social media strategies for multiple brands/clients.
- Manage Instagram, Facebook, LinkedIn and other relevant platforms.
- Create and manage monthly content calendars.
- Plan Reels, static posts, carousels, stories and campaign-based content.
- Monitor trends, competitors and industry updates.
- Track reach, engagement, follower growth, leads and overall page performance.
- Develop strategies to improve organic reach, engagement and conversions.
Performance Marketing
- Plan, launch and manage Meta Ads and Google Ads campaigns.
- Run campaigns for lead generation, conversions, brand awareness and customer acquisition.
- Manage budgets and optimize CPL, CPA, CTR, ROAS and conversion rates.
- Conduct audience research, A/B testing, retargeting and lookalike audience campaigns.
- Monitor campaign performance and make data-driven optimizations.
- Prepare regular performance reports and actionable insights.
Client Coordination
- Coordinate directly with clients to understand requirements, expectations and business objectives.
- Handle regular client communication, updates, feedback and approvals.
- Present social media and performance marketing reports to clients.
- Understand client concerns and coordinate internally to ensure timely resolution.
- Build strong professional relationships with clients and contribute to client retention.
- Identify opportunities for improving results and expanding services.
Team Coordination
- Coordinate with Content Writers, Graphic Designers, Video Editors and Social Media Executives for timely execution.
- Assign and follow up on tasks according to the content calendar and campaign requirements.
- Ensure creatives, copies, videos and campaigns are delivered within deadlines.
- Coordinate between the client, creative team, social media team and performance marketing team.
- Conduct regular follow-ups to ensure smooth execution and minimize delays.
- Ensure all deliverables maintain the required quality and brand guidelines.
Business & Growth
- Understand client business goals and convert them into actionable digital marketing strategies.
- Align organic social media and paid campaigns with lead-generation objectives.
- Analyze campaign and social media data to identify growth opportunities.
- Work closely with the sales/client servicing team to improve lead quality and conversions.
- Contribute ideas for upselling and increasing the overall value delivered to clients.
Requirements
- 3+ years of relevant experience in Social Media Management and Performance Marketing.
- Strong hands-on experience with Meta Ads Manager and Google Ads.
- Proven experience in lead generation and conversion campaigns.
- Strong understanding of Instagram and other social media platforms.
- Experience managing multiple brands/clients simultaneously.
- Strong analytical and reporting skills.
- Excellent client coordination and team coordination skills.
- Good communication and presentation skills.
- Ability to independently plan and execute digital marketing strategies.
- Previous experience in a digital marketing agency will be preferred.
- Key Performance Indicators (KPIs)
- Qualified lead generation
- Cost Per Lead / Customer Acquisition Cost
- ROAS and campaign ROI
- Social media reach and engagement
- Follower growth
- Content performance
- Campaign performance
- Client satisfaction and retention
- Timely execution of deliverables
- Overall account growth
Ideal Candidate
We are looking for someone who doesn't just manage social media or run ads, but can take complete ownership of client accounts — from strategy and execution to team coordination, client communication and measurable business growth.
- Candidates can share their updated resume along with their current/last salary, expected salary and notice period.
- ankit@alphanexis.com or riya.jain@alphanexis.com
Click on Apply to know more.