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Company Description Wedding Darzi is a boutique wedding planning company founded by Sonam and Praney, who have been part of the wedding industry since 2010. The team is known for meticulous attention to detail, innovative concepts, and a commitment to creating extraordinary experiences for each event. Specializing in destination weddings across India and internationally, Wedding Darzi manages everything from venue selection and logistics to entertainment, décor, and guest services. The company prides itself on long-term relationships with families, often planning multiple milestone events across generations. In addition to weddings, Wedding Darzi also curates intimate gatherings, corporate shows, luxury birthday parties, and other celebratory events.
Role Description The Social Media Manager is a full-time, on-site role based in South Delhi. This role is responsible for planning, creating, and publishing engaging content across social media platforms to showcase Wedding Darzi’s events, services, and brand story. Day-to-day tasks include managing social media calendars, drafting captions and posts, coordinating photo and video content with the creative and events teams, and optimizing social channels for reach and engagement. The Social Media Manager will monitor performance metrics, respond to messages and comments, and support community building with potential and existing clients. Collaborating closely with the founders and the marketing team, this role will help shape the brand’s digital voice and ensure consistent, high-quality online presence.
Qualifications
- Strong social media marketing skills, including platform management and campaign execution.
- Experience with content strategy and social media optimization (SMO) to grow and engage audiences.
- Excellent writing and communication skills for clear, compelling, and brand-consistent messaging.
- Ability to plan and manage content calendars, coordinate with creative teams, and meet deadlines.
- Familiarity with analytics tools (e.g., Instagram Insights, Facebook Analytics) and data-driven decision making.
- Basic knowledge of visual content best practices (photo/video formats, Reels, Stories, short-form content).
- Prior experience in events, weddings, or lifestyle brands is an advantage.
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
- Strong organizational skills, attention to detail, and the ability to work on-site in South Delhi.
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