Website:
rawnrare.com
Job details:
About Raw & Rare
Raw & Rare is a premium streetwear brand focused on creating bold, culture-driven apparel for the new generation. We’re looking for a creative, trend-obsessed Social Media Manager who understands internet culture, fashion, and how to build an engaged community.
Role Overview
As our Social Media Manager, you’ll be responsible for growing Raw & Rare’s digital presence across Instagram, YouTube, X, Pinterest, and other relevant platforms. You’ll own the content strategy, execution, community engagement, and performance analysis while working closely with our creative, design, and marketing teams.
Key Responsibilities
* Plan and execute the monthly social media content calendar.
* Create platform-specific content strategies for Instagram, Reels, Stories, YouTube Shorts, Pinterest, and X.
* Write compelling captions, hooks, and copy that align with the Raw & Rare brand voice.
* Stay on top of social media trends, memes, audio trends, and fashion culture.
* Coordinate with photographers, videographers, designers, and content creators to produce engaging content.
* Manage daily posting schedules and ensure consistency across platforms.
* Engage with followers by replying to comments, DMs, and community interactions.
* Collaborate with influencers and creators for brand partnerships and campaigns.
* Track key performance metrics such as reach, engagement, follower growth, and conversions.
* Generate monthly performance reports with insights and recommendations.
* Assist in planning product launches, campaigns, giveaways, and promotional activities.
Requirements
* 1–3 years of experience managing social media for a fashion, lifestyle, D2C, or consumer brand.
* Strong understanding of Instagram, YouTube, Pinterest, X, and emerging social platforms.
* Excellent copywriting and communication skills.
* Ability to identify trends early and create viral-worthy content.
* Basic knowledge of Canva and familiarity with Adobe Creative Suite is a plus.
* Experience using social media analytics and scheduling tools.
* Strong organisational skills and the ability to manage multiple campaigns simultaneously.
* Passion for streetwear, fashion, and youth culture.
Preferred Skills
* Experience working with D2C brands.
* Understanding of influencer marketing.
* Knowledge of Meta Business Suite and social media analytics.
* Basic photo and video editing skills.
* Creative mindset with strong storytelling abilities.
What You’ll Get
* Opportunity to build and shape the voice of a growing streetwear brand.
* Creative freedom to experiment with content ideas.
* Collaborative and fast-paced work environment.
* Career growth opportunities as the brand scales.
Location
Hybrid (Bhubaneswar, Odisha)
Employment Type
Full-time
How to Apply
Send your resume and portfolio to founder@rawnrare.com
Click on Apply to know more.