Website:
kiaashconsultancy.com
Job details:
SOCIAL MEDIA MANAGER
THE REAL ONE — YOUTUBE & INSTAGRAM
What we need: A hands-on social media manager who can own day-to-day publishing and growth across our podcast
ecosystem. The role combines content planning, platform optimisation, coordination and performance review;
editing/design will be handled with the respective team.
YOUTUBE – MAIN PODCAST
• Full podcast publishing: title, thumbnail brief, description,
chapters, SEO, scheduling and final upload checks.
• Track CTR, retention, watch time and traffic sources; refresh
weak or older episodes when required.
• Maintain playlists, channel presentation and a clear release
workflow with the creative team.
CLIPS & SHORTS
• Identify the strongest moments from every podcast and brief
editors with timestamps, hooks and content angles.
• Package Shorts and long-form clips for discovery and move
viewers naturally towards the full podcast.
• Track which topics, guests and formats repeatedly perform
and use those learnings in future releases.
INSTAGRAM – 2 ACCOUNTS
• Plan, schedule and publish Reels/Stories/posts with strong
hooks, covers and captions.
• Monitor reach, watch time, shares, saves and follower growth;
build repeatable formats from winning content.
• Use Instagram strategically to support podcast discovery
without making every post promotional.
PERSONAL & VERTICAL CONTENT
• Manage Deep Verma personal-brand content and Acharya Ji
social content as separate content identities.
• Turn shoots, behind-the-scenes moments, opinions and
podcast footage into relevant short-form content.
CONTENT PLANNING & TRENDS
• Maintain one practical weekly/monthly calendar covering
podcasts, clips, Shorts, Reels and collaborations.
• Track relevant trends across spirituality, paranormal, tantra,
supernatural and adjacent categories.
• Share timely content opportunities with editors/designers and
keep publishing deadlines on track.
GUESTS, BRANDS & COMMUNITY
• Coordinate guest collaboration posts, Reels, Stories and
reposts around podcast releases.
• Support brand/sponsor content execution and maintain
required deliverables.
• Use comments, polls and audience response to identify topics,
questions and future content opportunities.
ANALYTICS & WEEKLY REVIEW
• Provide a concise weekly review: what worked, what
underperformed, why, and what should be changed next.
• Monitor channel health, copyright/impersonation issues and
flag anything requiring immediate attention.
• Recommendations should be based on actual platform data,
not only raw view counts.
PAID PROMOTION
• Build and manage separate brand-owned
promotional/clone-style channels or pages where useful, with
clear ownership and platform compliance.
• Test selected trailers/clips organically, then promote proven
creatives through YouTube/Google and Meta campaigns.
• Track spend, audience quality, watch behaviour and
subscriber/follower conversion; avoid low-quality or artificial
engagement.
IDEAL FIT: Strong working knowledge of YouTube Studio, Instagram Insights, SEO, CTR/retention, Shorts/Reels, content repurposing and basic
Meta/YouTube Ads. Podcast/creator experience is preferred. Candidate should be comfortable showing previous work, channel results or
relevant case studies.
The objective is simple: keep the content system organised, improve packaging and distribution, and steadily grow the channel.
Click on Apply to know more.