CareerXperts Consulting
Website:
careerxperts.com
Job details:
The Social Media Marketing Manager is responsible for developing and executing social media marketing strategies to increase brand awareness, drive engagement, and generate leads. They will work closely with cross-functional teams to create and implement effective social media campaigns.
Key Responsibilities:
• Develop and execute social media marketing strategies that align with business objectives
• Create and curate engaging social media content across various platforms (e.g. Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok)
• Manage social media channels and campaigns, including monitoring, tracking, and analyzing performance metrics
• Collaborate with cross-functional teams, including content creators, designers, and product managers, to ensure consistent brand messaging and visual identity
• Identify and engage with social media influencers and industry thought leaders to increase brand visibility and reach
• Conduct competitive analysis and stay up-to-date with industry trends to inform social media marketing strategies
• Plan and execute paid social media campaigns to increase reach and engagement
• Manage social media budget and report on ROI
• Monitor social media mentions and respond to customer inquiries and feedback in a timely and professional manner
• Develop and maintain relationships with social media platforms and stay up-to-date with platform updates and changes
Requirements:
• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience as a Social Media Marketing Manager or similar role
• Strong understanding of social media platforms, trends, and best practices
• Experience creating and curating content for social media platforms
• Excellent communication, writing, and editing skills
• Experience with social media analytics and tracking tools
• Ability to manage multiple projects and priorities in a fast-paced environment
• Strong analytical and problem-solving skills
• Familiarity with paid social media advertising platforms such as Facebook Ads, LinkedIn Ads, or Twitter Ads
• Knowledge of SEO and content marketing principles
• Proficiency in graphic design tools such as Adobe Creative Suite or Canva
Preferred Qualifications:
• Certification in relevant areas such as Hootsuite Social Media Marketing, Google Analytics, or HubSpot Inbound Marketing
• Experience with social media management and scheduling tools such as Hootsuite, Buffer, or Sprout Social
• Understanding of HTML/CSS and web development principles
• Experience with video production and editing for social media platforms
This job description is not exhaustive and may be revised from time to time.
Click on Apply to know more.