Website:
atiglobal.in
Job details:
Job Title: Marketing & Business Development Manager
About ATI Global
ATI Global is a leading textile sourcing, manufacturing, export and trading company specializing in yarn, fabrics, garments and end-to-end supply chain solutions. We work with buyers, brands, exporters and manufacturers across India and international markets.
We are looking for a highly driven Marketing & Business Development Manager who can build ATI Global’s brand, generate qualified leads, strengthen customer relationships and drive business growth through digital marketing, strategic partnerships and sales support.
Key Responsibilities
1. Digital Marketing & Brand Management
- Manage ATI Global’s presence across LinkedIn, Instagram, Facebook and other relevant platforms.
- Develop monthly content calendars aligned with business objectives.
- Create educational and technical content around textiles, yarns, fabrics, garments and manufacturing.
- Maintain a consistent and professional brand image across all digital channels.
2. Lead Generation
- Plan and execute campaigns to generate domestic and international B2B leads.
- Develop strategies to attract garment manufacturers, apparel brands, exporters, importers and buying houses.
- Build and maintain lead generation funnels.
- Coordinate with the sales team to ensure timely follow-up and conversion.
3. Performance Marketing
- Plan and manage Meta Ads, Google Ads and LinkedIn Ads.
- Optimize campaigns for qualified lead generation.
- Monitor campaign performance, CPL and ROI.
- Conduct A/B testing to improve campaign effectiveness.
4. Content Marketing
- Develop marketing content including videos, reels, brochures, catalogues, presentations and case studies.
- Showcase ATI Global’s sourcing capabilities, manufacturing network and product portfolio.
- Create educational content highlighting different fabric qualities, manufacturing processes and industry trends.
5. Product Photography & Shoot Coordination
- Plan product photography and videography.
- Coordinate with photographers, videographers and designers.
- Organize fabric, garment and factory shoots.
- Ensure high-quality visual content is created for marketing and sales.
6. Website & SEO
- Coordinate website updates and new product additions.
- Improve website content and user experience.
- Work on SEO strategies to increase organic visibility.
- Optimize landing pages for lead generation.
7. Email Marketing
- Develop and execute email marketing campaigns.
- Maintain customer databases.
- Send newsletters, new product launches and promotional campaigns.
- Monitor open rates, click rates and conversions.
8. Trade Shows & Events
- Plan and coordinate participation in domestic and international exhibitions.
- Develop exhibition marketing materials.
- Coordinate stall branding, product displays and promotional activities.
- Manage pre-event and post-event lead generation activities.
9. Customer Relationship Marketing
- Build long-term relationships with buyers and sourcing professionals.
- Develop customer engagement campaigns.
- Coordinate follow-up communication with potential clients.
10. Business Partnerships
- Build relationships with buying houses, exporters, brands, sourcing consultants and distributors.
- Explore strategic partnerships and collaboration opportunities.
- Support international market expansion initiatives.
11. Market Research
- Monitor textile industry trends and global fashion movements.
- Research competitors and pricing strategies.
- Identify emerging business opportunities and new markets.
- Prepare regular market intelligence reports.
12. Sales Support
- Work closely with the sales and merchandising teams.
- Prepare presentations, quotations, brochures and marketing materials.
- Assist in customer meetings and business pitches.
13. Brand Asset Management
- Maintain an organized library of product images, videos, catalogues, certificates and marketing materials.
- Ensure all marketing collateral is updated and consistent.
Skills Required
- Strong understanding of B2B marketing.
- Experience in textile, apparel or manufacturing industries preferred.
- Knowledge of Meta Ads, Google Ads and LinkedIn Ads.
- Excellent communication and presentation skills.
- Strong content writing and storytelling ability.
- Experience in lead generation and CRM.
- Basic understanding of photography, videography and graphic design.
- Strong project management and coordination skills.
- Analytical mindset with the ability to interpret marketing data.
Key Performance Indicators (KPIs)
- Qualified leads generated per month.
- Cost per lead (CPL).
- Lead-to-customer conversion rate.
- Revenue generated through marketing initiatives.
- Website traffic and enquiry growth.
- LinkedIn and social media growth.
- Engagement rate across platforms.
- Email campaign performance.
- Number of trade shows and marketing campaigns executed.
- Number of strategic partnerships developed.
- Marketing material delivery within deadlines.
- SEO ranking improvements.
- Return on advertising spend (ROAS).
- Monthly marketing reports and campaign performance.
Expectations
The Marketing & Business Development Manager is expected to take complete ownership of ATI Global’s marketing function. This role requires strategic thinking, strong execution, creativity and a results-oriented approach to generate business opportunities, strengthen the company’s market presence and support domestic and international growth. Success will be measured by measurable business outcomes, qualified lead generation, customer acquisition, brand visibility and contribution to overall revenue growth.
Click on Apply to know more.