Paresha HR Services Pvt Ltd
Website:
paresha.com
Job details:
Job Description – Junior Social Media Executive
*Company:* Samrithi UniqueSpaces
*Industry:* Real Estate
*Location:* Kalapatti, Coimbatore
*Experience:* 1–3 Years
*Employment Type:* Full-Time
### About the Role
We are looking for a creative and enthusiastic *Junior Social Media Executive* to manage and grow the company's social media presence across platforms. The ideal candidate should have a good understanding of social media trends, content creation, audience engagement, and digital marketing, preferably with experience in the *real estate industry*.
### Key Responsibilities
* Manage the company's social media accounts, including *Instagram, Facebook, LinkedIn, and YouTube*.
* Create and publish engaging content related to *real estate projects, properties, offers, events, and company updates*.
* Develop creative *posts, reels, stories, captions, and short-form videos*.
* Coordinate with the design and marketing teams to develop social media creatives.
* Monitor social media trends, competitor activities, hashtags, and trending content.
* Maintain a consistent *content calendar* and ensure timely posting.
* Respond to comments, messages, and customer enquiries professionally.
* Support lead-generation campaigns through social media platforms.
* Track social media performance using platform analytics and prepare basic reports.
* Assist in executing *Instagram and Facebook campaigns/boosting activities*.
* Coordinate with photographers, videographers, designers, and internal teams for content requirements.
* Ensure all social media content follows the company's branding and communication guidelines.
### Required Skills
* 1–3 years of experience in *Social Media Marketing / Digital Marketing / Content Marketing*.
* Good knowledge of *Instagram, Facebook, LinkedIn, and YouTube*.
* Basic knowledge of *Meta Business Suite / Meta Ads* will be an advantage.
* Good content-writing and caption-writing skills.
* Basic knowledge of *Canva, CapCut or similar content-creation tools*.
* Strong understanding of social media trends and audience engagement.
* Good communication and coordination skills.
* Creative mindset with an eye for visual content.
* Ability to work in a fast-paced real estate marketing environment.
### Preferred Candidate Profile
* Candidates with experience in *Real Estate / Construction / Property / Interior Design* industries are preferred.
* Candidates who have handled *Instagram Reels and property/project promotional content* will have an added advantage.
* Should be proactive, creative, and comfortable working with photography/video content.
### Key Performance Indicators (KPIs)
* Social media reach and engagement
* Follower growth
* Reel/video views and engagement
* Content consistency and timely posting
* Social media-generated leads
* Enquiry and audience response rate
* Campaign performance
Click on Apply to know more.