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Company Description
Swarn Dhaaga is a house of modern heirlooms. The brand focuses on bringing the richness of culture into contemporary wardrobes, creating pieces that feel personal, exquisite, and enduring. Swarn Dhaaga works closely with artisans, highlighting traditional techniques while presenting designs with modern sophistication. Applicants will join a team that values creativity, storytelling, and attention to detail in every collection, offering an opportunity to contribute to a growing, culture-led fashion label.
Role Description
This is a full-time, on-site role based in Delhi, India.
As a Social Media & Brand Marketing Executive, you will manage Swarn Dhaaga’s social media presence across platforms, overseeing content planning, scheduling, engagement, and community management. You will develop and execute brand campaigns, collaborate closely on photo and video shoots, and ensure that all visual and written content seamlessly aligns with the brand’s aesthetic and values.
This role involves tracking performance metrics, analyzing audience insights, and supporting digital promotions to drive brand awareness and sales. You will work hand-in-hand with the design, sales, and operations teams to maintain consistent messaging across all online and offline channels.
Qualifications & Requirements
Strategic Marketing: Proven capability in market planning, campaign execution, and market research to understand consumer preferences, emerging trends, and competitive positioning.
Communication & Storytelling: Strong written and verbal communication skills to craft compelling brand narratives and engage meaningfully with audiences across digital channels.
Sales & Growth Orientation: Commercial awareness to support promotional activities and translate social engagement into brand growth and conversions.
Platform Expertise: Prior hands-on experience managing social media channels, building content calendars, and utilizing analytics tools such as Instagram Insights and Meta Business Suite.
Aesthetic & Industry Sense: A strong visual eye and a genuine passion for fashion, luxury, and ethnic wear, with the ability to collaborate effectively with creative teams and vendors.
Operational Skills: Excellent multi-tasking and project management abilities, with a meticulous attention to detail to handle on-site coordination in Delhi across cross-functional teams.
Education & Background: A bachelor’s degree in Marketing, Communications, Fashion Management, or a related field is preferred; prior experience in fashion or lifestyle branding is a strong advantage.
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