zinc & broccoli
Website:
zandb.in
Job details:
TL;DR: We're hiring a Social Media & Digital Marketing Executive to manage social media and digital marketing execution for one of our key accounts, at 50% capacity, with the remaining time allocated to other studio work. You'll run the content calendar, copywriting, campaigns and reporting for the account, with our design team backing you up on creative execution.
How to Apply:
Email me at raksha@zandb.in with:
- Years of hands-on social media management experience
- One relevant campaign or account you've managed (link or description)
- Your salary expectations (CTC in LPA) - our budget for this role is 6-8 LPA.
- Why this role interests you specifically
I (Raksha Sharma, Studio Director & Partner) read every application, and someone who reads this JD and applied as per asked questions will be already much valued. I will come back to you through a call first, and then we schedule an interview in person at the office. Totally, there will be two rounds of interviews at the office before the role is finalised.
Role: As a Social Media & Digital Marketing Executive, you will manage social media and digital marketing execution for an assigned client account. Responsibilities include content calendar planning, copywriting, community engagement, paid social media campaign management, and performance reporting, working closely with our internal design team on creative output.
Minimum 1-2 years of relevant experience. 100% on-site, full-time position at our office at Yelachanahalli, Kanakapura Road.
What This Role Is NOT:
- Not a strategy-only or supervisory role, you execute the work yourself
- Not a design or video editing role, the design team owns creative execution
- Not an SEO or website services role
- Not a remote or hybrid role
Key Responsibilities:
Short-term (1-2 years):
- Manage social media content and community engagement across Instagram, Facebook, LinkedIn and YouTube for the assigned account
- Plan and maintain the content calendar, ensuring a standard output of 8 posts a month plus additional topical posts as agreed
- Handle copywriting and brief the design team on creative direction, including animations, videos and reels, coordinating closely on execution
- Set up, run and manage day-to-day paid social media campaigns
- Track digital analytics and prepare performance reports focused on organic reach
- Manage up to two rounds of content and creative iteration per deliverable, and flag anything beyond that limit
Medium to long-term (2-3 years):
- Develop a deep understanding of the client's products, business objectives and target audience
- Use performance data to recommend adjustments to content strategy and campaign approach
- Take on additional client accounts or a larger share of studio digital marketing work based on performance
Key Result Areas (KRAs)
The following are the results we expect as a result of bringing you on board. These will be key criteria in deciding your growth path and future promotions:
- Content delivered on schedule and per the agreed calendar
- Measurable improvement in organic reach and campaign performance
- Accuracy and timeliness of performance reporting
- Iteration discipline, staying within agreed rounds and flagging scope creep early
- Further goals and objectives, KPIs, and project plans will be discussed in detail during onboarding.
Basic Terms of Employment:
- Permanent, full-time, on-site role at our Kanakapura Road office
- Working hours: our day starts between 09:00 and 10:15, and are usually 9 hour workdays, Monday to Friday
- 6 months' probation (no paid leaves during probation)
- 3 months' notice period if employee wishes to terminate the contract
Skills and Tools Required:
- Minimum 1-2 years of hands-on social media management experience
- Strong copywriting skills in English
- Ability to write clear creative briefs for a design team
- Prior hands-on video/reel editing not required
- Experience running and managing paid social media campaigns
- Ability to read and act on digital analytics and reporting
- Proficiency in Microsoft Excel and PowerPoint
About Zinc & Broccoli
Zinc & Broccoli is a communication design studio specializing in B2B marketing communications for manufacturing and technology companies. Our strength lies in translating complex technical concepts into visually compelling and easy-to-understand marketing materials. We work with clients globally who value strategic design thinking and collaborative partnerships. Learn more at www.zandb.in
Click on Apply to know more.