Website:
Job details:
Responsibilities
Social Listening & Analysis
- Monitor conversations around brands, campaigns, products, talent, and relevant topics across social media platforms.
- Track mentions, conversations, trends, sentiment, and emerging narratives.
- Identify key conversations, consumer opinions, complaints, and opportunities.
- Analyse social media conversations and convert them into clear, actionable observations.
- Track competitors and relevant industry conversations.
- Identify trending topics, viral content, influencers, and emerging conversations.
- Support daily, weekly, and monthly social listening reports.
- Maintain accurate trackers and databases of social media conversations and profiles.
Research & Reporting
- Conduct social media and competitor research.
- Collect and organise data from different social platforms.
- Analyse large volumes of social media conversations and identify patterns.
- Support preparation of presentations and reports.
- Create concise observations from data and social conversations.
- Maintain Excel/Google Sheets trackers and ensure data accuracy.
Qualifications
Must Have
- Strong understanding of social media platforms, especially Instagram, YouTube, X, Facebook, and Reddit.
- Strong observation and analytical skills.
- Good written and verbal communication.
- Good research skills.
- Basic knowledge of Excel/Google Sheets.
- Ability to understand context and identify the sentiment behind conversations.
- Ability to differentiate tonality.
- Strong attention to detail.
- Ability to work with large volumes of data.
- Curiosity about brands, entertainment, pop culture, and digital trends.
Good to Have
- Familiarity with social listening tools.
- Basic understanding of social media analytics.
- Knowledge of PowerPoint/Google Slides/Canva.
- Basic data visualisation skills.
- Previous internship/project experience in social media, digital marketing, research, communications, or related fields.
Qualification: Graduate in Marketing, Communications, Mass Media, Journalism, Advertising, Business, or a related field.
Click on Apply to know more.
