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Job details:
Location: Kochi, Kerala, India
Employment Type: Full-Time
Reports To: Project Head
About the EmployerThe client is a fast-growing House of Brands building and scaling D2C, B2C, B2B, and omnichannel brands across multiple industries and consumer categories. Their portfolio spans digital-first businesses, retail and marketplace brands, enterprise solutions, and offline distribution, serving customers through diverse channels and go-to-market models.
Driven by innovation, data, and customer insights, Client focuses on creating, growing, and managing high-performing brands that deliver exceptional value across every touchpoint. As they continue to expand portfolio, they are looking for passionate professionals who thrive in a fast-paced, entrepreneurial environment and are excited to contribute to the growth of multiple brands.
Position SummaryThe SEO Specialist will be responsible for developing and executing comprehensive SEO strategies to increase organic visibility, website traffic, and conversions. The ideal candidate has strong expertise in technical SEO, on-page optimization, content strategy, keyword research, and performance analysis, with a proven ability to deliver measurable organic growth.
Key Responsibilities
SEO Strategy- Develop and execute SEO strategies aligned with business and marketing objectives.
- Create SEO roadmaps to improve organic rankings and website performance.
- Identify growth opportunities through keyword research and competitor analysis.
On-Page SEO- Optimize website structure, metadata, URLs, internal linking, and content.
- Ensure proper implementation of heading structures, schema markup, and SEO best practices.
- Collaborate with content teams to create SEO-friendly content.
Technical SEO- Conduct technical SEO audits and recommend improvements.
- Monitor website health, crawlability, indexation, Core Web Vitals, and page speed.
- Work with developers to implement technical SEO recommendations.
- Identify and resolve issues affecting organic performance.
Content Optimization- Perform keyword research and search intent analysis.
- Optimize existing content for improved rankings and user engagement.
- Develop content briefs based on SEO opportunities.
- Identify content gaps and new content opportunities.
Performance Monitoring- Monitor keyword rankings, organic traffic, conversions, and other SEO KPIs.
- Prepare weekly and monthly SEO performance reports.
- Analyze website performance using Google Analytics, Google Search Console, and SEO tools.
- Recommend improvements based on data and insights.
Off-Page SEO- Develop ethical link-building strategies.
- Monitor backlink quality and domain authority.
- Identify opportunities for digital PR and authority building.
Cross-Functional Collaboration- Work closely with Content, Design, Development, Performance Marketing, and Brand teams.
- Support website migrations and new website launches from an SEO perspective.
- Ensure SEO best practices are followed across all digital initiatives.
Required Qualifications- Bachelor's degree in Marketing, Business, Computer Science, Communications, or a related field.
- Google Analytics or Google Search certifications are an advantage.
Experience- 3-4 years of hands-on experience in SEO.
- Proven track record of improving organic rankings and traffic.
- Experience managing SEO for e-commerce, D2C, or multi-brand websites is preferred.
- Experience with WordPress, Shopify, or other CMS platforms is an advantage.
Core Competencies- Analytical thinking
- Data-driven decision making
- Problem-solving
- Attention to detail
- Project management
- Time management
- Communication and collaboration
- Continuous learning mindset
Compensation & Benefits- Competitive salary as per industry standards.
- Provident Fund (PF) and statutory benefits.
- Health insurance coverage.
- Mobile/telephone reimbursement.
- Performance-based incentives.
- Opportunities for continuous learning and career advancement.
Why Join?- Work with a growing portfolio of D2C brands.
- Lead SEO initiatives that directly impact business growth.
- Collaborate with cross-functional teams in a fast-paced digital environment.
- Opportunity to build scalable organic growth strategies across multiple brands.
Click on Apply to know more.
