Difinity Digital
Website:
difinitydigital.com
Job details:
We are seeking a results-driven and analytical SEO Associate with 2-5 years of hands-on experience in Search Engine Optimization. The ideal candidate will be responsible for improving organic search visibility, driving website traffic, enhancing search rankings, and supporting overall digital marketing objectives through effective SEO strategies and best practices.
Key Responsibilities
- Develop and implement on-page and off-page SEO strategies to improve organic search rankings.
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Optimize website content, meta tags, headings, URLs, and internal linking structures.
- Perform technical SEO audits and recommend improvements for website performance, crawlability, and indexing.
- Monitor and analyze website traffic, rankings, and SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
- Collaborate with content, development, and marketing teams to ensure SEO best practices are implemented.
- Manage link-building campaigns and monitor backlink profiles.
- Track and report SEO KPIs, including keyword rankings, organic traffic, conversions, and ROI.
- Stay updated on search engine algorithms, industry trends, and emerging SEO techniques.
- Identify and resolve SEO issues related to website structure, page speed, mobile optimization, and user experience.
- Support local SEO and content optimization initiatives as required.
Required Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Communications, Information Technology, or a related field.
- 2-5 years of proven experience in SEO management and optimization.
- Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
- Hands-on experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
- Knowledge of technical SEO, website architecture, schema markup, and site audits.
- Understanding of HTML, CSS, and basic web development concepts.
- Experience in keyword research, content optimization, and link-building strategies.
- Strong analytical and problem-solving skills.
- Excellent communication and reporting abilities.
Preferred Skills
- Experience with WordPress and other CMS platforms.
- Knowledge of local SEO and international SEO practices.
- Familiarity with Google Tag Manager and basic PPC concepts.
- Understanding of Core Web Vitals and website performance optimization.
- Experience working in a digital marketing agency or IT services environment.
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