AATMIA DIGITAL MARKETING AND SECURITY PRIVATE LIMITED
Website:
aatmia.com
Job details:
ROLE DEFENITION The Search Engine Optimisation Manager handles the creation and implementation of SEO Strategies. The role demands staying in sync with the current trends of SEO and achieving the set goals for the brands. RESPONSIBILITY DELIVERABLES SEO Strategy Creation AdWord Setup & Optimisation Team Handling Tool Handling Brand Analysis TASKS & ACTIVITIES SEO STRATEGY CREATION Study the brand and have a clear domain and brand understanding Gathering of requirements from the client Conduct Keyword research and finalise with client's approval Competitor analysis and studying the working strategies of a particular industry On Page Analysis and conduction of Page Optimisation by coordinating with the team. Set up action plan for Off Page optimisation Monitor key parameter's of the website (Caching, Crawling, Broken Links, etc) AdWord Setup & Optimisation On page analysis of landing page Keyword and position research, finalise after client approval Configure ad campaign to meet client's goals Setting up of lead portal Continuous monitoring to optimise the campaign by removing the negative keywords and fine tuning the ad campaign. Sharing of Ad report to the client and management as per client's package. Team Handling Conduct daily meetings to set individual targets Handling and clearing of doubts and issues that happens within the team. Daily monitoring of the team based on the set targets Training of team based on knowledge requirement of each member Tool Handling Configure the brand's website and selected keywords to the tool, and map them on the landing page. Connect necessary portals (Google Analytics, Google My Business, Google search console, Facebook) and configure selected competitors. Configure the report section of the brand and schedule it according, client's requirements. Brand Analysis Actively take part in client induction call with creative director Get a preliminary report from the tool Analysis of overview of the strategy and missed opportunities available in the market Actively take part in sales meeting MEASUREMENT METRICS No of projects with complete goal achievement No of trainings conducted No of successful strategies Client satisfaction
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