Assay Genie
Website:
assaygenie.com
Job details:
Senior SEO Specialist - Life Sciences (Remote, India, Chennai)
Assay Genie is an Irish life-science company supplying ELISA kits, antibodies, proteins and molecular biology reagents to researchers in academia, biotech and pharma worldwide. Our customers are working scientists, and they find us the way scientists find everything: by searching for a protocol, a target or a method.
That has made organic search our single most important commercial channel. We rank for tens of thousands of scientific queries and reach a very large research audience every month.
WHY THIS ROLE EXISTS
We are in an unusual and genuinely good position. Our rankings are strong, impressions are growing, and our average search position has improved substantially year on year. What we have not yet built is the machinery that turns that visibility into commercial conversations - the lead paths, the gated technical assets, the product routing, and the clean measurement that tells us which page actually produced an enquiry.
So this is not a "write more blog posts" job and it is not a link-building job. It is for someone who can take a site that already has the audience and systematically convert that audience into quote requests and qualified enquiries, while re-pointing future content at the commercial, product-adjacent queries where we should be winning.
You would be the SEO owner for the business, reporting directly to the founder. No layers, no agency in between.
WHAT YOU'LL OWN
Search performance and technical SEO
- On-page, technical and structural SEO for assaygenie.com (BigCommerce): site architecture, internal linking, crawl and index hygiene, redirects, canonicalisation, page speed, structured data
- Continuous technical audits: cannibalisation, thin and duplicate pages, redirect chains, orphaned content, indexation waste
- Google Search Console ownership: query mining, CTR recovery through title and meta work, finding pages ranking well below the clicks their position deserves
- Category and topic clusters that consolidate scattered pages into authoritative hubs with clean commercial routing
Turning traffic into leads (the priority)
- Design and ship conversion paths on high-traffic content: product modules, "reagents used in this protocol" blocks, contextual quote CTAs, related-kit routing
- Build and launch gated technical assets - protocol PDFs, troubleshooting guides, comparison cheat sheets - and the capture flows behind them
- Audit and improve enquiry and quote forms; run structured CRO experiments and report what actually moved
- Work with sales so that what we count as a lead matches what lands in their inbox
Analytics and measurement
- Own GA4 and Search Console end to end: event and key-event configuration, attribution hygiene, UTM discipline, bot and internal traffic exclusion, custom explorations and funnels
- Produce a weekly performance snapshot and a monthly commercial read - leads, quote requests, gated captures, form completion, channel mix - not a vanity traffic report
- Be able to tell us, page by page, which content produced commercial outcomes and which did not, and act on it
Content strategy and production oversight
- Own the content roadmap and keyword strategy, prioritising queries with genuine product adjacency over high-volume educational terms
- Write or commission and edit technical SEO briefs for protocols, method comparisons and application notes - scientifically accurate, properly structured, internally linked to the right product categories
- Build out a protocol and applications hub as a core content engine
- Publish, optimise and maintain content in BigCommerce
- Structure content for AI search and answer engines: question headings, comparison tables, specification data, FAQ and product schema
Channel diversification
- Reduce single-channel dependency: support a technical email newsletter, LinkedIn distribution of published content, and referral and partner visibility
- Track and report emerging AI-assistant traffic as a named channel
WHAT WE'RE LOOKING FOR
Essential
- 4-7 years in SEO, with at least 2 in a senior or lead capacity owning a site's search performance outright
- Demonstrable results on a B2B, e-commerce or lead-generation site - you can walk us through a specific programme you ran and what changed as a result
- Strong technical SEO: comfortable with crawl diagnostics, redirects, schema and CMS constraints, and able to specify a fix precisely enough for a developer to ship it
- Genuine fluency in GA4 and Google Search Console - not just reading dashboards, but configuring events, diagnosing attribution problems and building explorations that answer commercial questions
- Experience with Ahrefs or SEMrush, and with Screaming Frog or similar
- CRO experience: you have designed, shipped and measured changes intended to increase enquiries, not just traffic
- Excellent written English and the ability to edit technical content to a professional standard
- The judgement to prioritise independently and the discipline to work asynchronously with an Ireland-based team
Strongly preferred
- A life-science background - a degree in biology, biochemistry, biotechnology, molecular biology or a related field, or substantial experience marketing to scientific audiences. You do not need to run an ELISA, but you do need to read a protocol, understand what a researcher is asking for, and edit technical copy without breaking the science
- Experience with BigCommerce, Shopify or a comparable e-commerce platform
- Familiarity with the life-science reagents market
Nice to have
- Email marketing (Klaviyo, Mailchimp or similar) and marketing automation
- Basic HTML/CSS, and comfort with Looker Studio or similar
- Experience optimising for AI search and answer engines
HOW WE'LL MEASURE SUCCESS
We will agree these formally in your first month:
- Qualified inbound enquiries and quote requests - the primary measure
- Gated asset captures from technical content
- Enquiry form completion rate
- Share of organic clicks landing on commercially relevant pages, not just total clicks
- Non-Google inbound sessions: email, social, referral, AI assistants
- Search visibility on target commercial queries, tracked at query level
Traffic volume alone is explicitly not a KPI here.
WHAT WE OFFER
- Full-time employment through an Employer of Record, with local statutory benefits and compliant payroll
- Competitive salary benchmarked to the Indian market for senior SEO roles - we will discuss range openly at first interview
- Fully remote
- Direct reporting line to the Head of Digital, genuine ownership of a commercially important channel, and a documented strategy rather than a blank page
HOW TO APPLY
Apply with your CV and a short note covering:
1. One SEO programme you owned end to end - the situation, what you did, and what measurably changed
2. A site you worked on that had strong traffic but weak conversion, and how you approached it
3. Your experience with technical or scientific subject matter, if any
Assay Genie is an equal opportunity employer. We welcome applications from all qualified candidates regardless of background.
Click on Apply to know more.
