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Company Description The company is a growing organization focused on strengthening its digital presence and performance across search engines and online advertising platforms. Based in Dwarka, the team values data-driven decision making, measurable results, and continuous improvement. Joining the organization offers the opportunity to shape SEO and Google Ads strategy from the ground up and have a direct impact on lead generation and brand visibility. The work environment supports collaboration, learning, and the adoption of best practices in modern digital marketing.
Role Description This is a full-time, on-site role based in Dwarka for a SEO Expert and Google Meta Ads Specialist. The role involves planning and executing SEO strategies, including conducting keyword research, performing technical and on-page SEO audits, and implementing optimization recommendations. The specialist will manage and optimize Google Ads campaigns, monitor performance metrics, and adjust targeting, bids, and creatives to improve ROI. Day-to-day responsibilities include analyzing web analytics data, tracking rankings and conversions, preparing performance reports, and collaborating with content and development teams to ensure SEO best practices are implemented. The role also requires staying updated with search engine algorithm changes, industry trends, and new features in Google Ads to maintain and improve overall campaign effectiveness.
Qualifications
- Ability to conduct comprehensive Keyword Research and develop targeted SEO and Google Ads strategies based on search intent and competition.
- Experience performing detailed SEO Audits, identifying technical and content-related issues, and implementing effective solutions.
- Strong skills in On-Page SEO, including optimization of titles, meta descriptions, headings, internal linking, and site structure.
- Proficiency in Link Building techniques, outreach, and ethical off-page optimization to improve authority and rankings.
- Hands-on experience with Web Analytics tools (e.g., Google Analytics, Google Search Console) to track performance, conversions, and user behavior.
- Proven experience managing and optimizing Google Ads (Search, Display) campaigns, including keyword bidding, ad copy testing, and conversion tracking.
- Strong analytical and problem-solving skills, with the ability to interpret data and present clear, actionable insights.
- Effective communication and collaboration skills to work closely with content, design, and development teams.
- Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Moz) and basic understanding of HTML/CSS is an advantage.
- Bachelor’s degree in Marketing, Business, IT, or a related field, or equivalent practical experience in SEO and digital advertising.
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