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Company Description Purple Brick Digital is a full-service digital marketing agency offering SEO, search advertising, social media, email marketing, content services, consulting, and digital marketing audits. The company also provides digital staff augmentation and hiring services, partnering with clients in Australia, Canada, Germany, France, the USA, Singapore, Kenya, the UAE, and India. A growing team of around 35 professionals, all with multiple digital marketing certifications from Google and HubSpot, is supported by a strong freelancer network. Purple Brick Digital works with both B2B and B2C clients across diverse industries, focusing on lead generation, performance marketing, brand awareness, and growth marketing. The team combines strategic, creative, and technical expertise with a practical, integrity-driven approach to delivering measurable results.
Role Description This is a full-time, on-site role for a Search Engine Optimization Expert based in Gurugram. The SEO Expert will conduct keyword research, perform comprehensive SEO audits, and develop on-page and off-page optimization strategies for client websites. Daily tasks include optimizing website content and structure, managing link-building initiatives, monitoring rankings and organic traffic, and analyzing performance using web analytics tools. The role involves collaborating closely with content, design, and paid media teams to align SEO with overall digital marketing objectives, preparing performance reports, and recommending data-backed improvements. The SEO Expert is expected to stay current with search engine algorithm updates, industry trends, and best practices to continually enhance client visibility and ROI.
Qualifications
- Strong keyword research and on-page SEO skills, including optimization of meta tags, headings, content, internal links, and site architecture.
- Proficiency in conducting SEO audits and implementing technical SEO recommendations (crawlability, indexation, site speed, mobile-friendliness, structured data).
- Experience with ethical link building strategies, including outreach, digital PR, and authority-building initiatives.
- Hands-on expertise with web analytics and SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz) to track performance and derive insights.
- Solid understanding of broader digital marketing concepts (content marketing, social media, paid search) and how they interact with SEO.
- Ability to interpret data, create clear performance reports, and communicate findings to both technical and non-technical stakeholders.
- Relevant experience in agency or multi-client environments, preferably with both B2B and B2C brands across different industries.
- Bachelor’s degree in Marketing, Communications, IT, or a related field, and professional certifications in SEO or digital marketing are preferred.
- Detail-oriented, organized, and able to manage multiple projects, with a commitment to ethical practices and
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