Website:
nebulatechit.com
Job details:
Experience: 2–4 Years
Employment Type: Full-Time
Location: A1-603 Radhe Kishan Business Park, Nr. Jio BP Petrol Pump, Narol Isanpur Highway, Ahmedabad 382443
Industry: IT Services & Software Development
Job SummaryWe are looking for a proactive and results-driven SEO & Digital Marketing Executive with 2–4 years of hands-on experience in SEO, content marketing, social media marketing, website analytics, and digital brand growth.
The ideal candidate should have practical knowledge of On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and EEAT principles and be capable of executing strategies to improve organic visibility, keyword rankings, visibility across AI-powered search platforms, qualified website traffic, and lead generation.
The candidate will collaborate with content writers, designers, developers, and business teams to strengthen the company’s digital presence across international markets.
Prior experience of Marketing IT Consulting & Services is a must have requirement to apply.
Key ResponsibilitiesSEO, AEO, GEO & Website Optimization- Conduct keyword research, competitor analysis, search-intent analysis, content-gap analysis, and keyword mapping.
- Optimize website titles, meta descriptions, headings, URLs, content, images, internal links, and landing pages.
- Perform regular on-page and technical SEO audits.
- Monitor website crawling, indexing, XML sitemaps, robots.txt, canonical tags, redirects, broken links, duplicate content, mobile usability, and Core Web Vitals.
- Collaborate with developers to identify and resolve technical SEO issues.
- Implement and validate relevant schema markup and structured data.
- Optimize website content for featured snippets, People Also Ask results, voice search, and answer engines.
- Structure content with clear headings, concise answers, FAQs, comparison tables, statistics, expert insights, and relevant schema markup.
- Support Generative Engine Optimization (GEO) initiatives to improve brand and website visibility across AI-powered search and answer platforms.
- Research how the company and competitors appear in AI-generated search responses and identify opportunities to improve brand mentions, citations, authority, and content visibility.
- Execute and optimize Local SEO strategies, including Google Business Profile optimization, local citations, and location-based keyword targeting.
- Prepare monthly SEO execution plans, prioritize activities based on business goals, and ensure timely implementation.
- Monitor keyword rankings, organic traffic, search visibility, click-through rates, AI-search visibility, and conversions.
Content & Off-Page SEO- Research SEO-, AEO-, and GEO-focused topics for service pages, industry pages, blogs, case studies, comparison pages, FAQs, and thought-leadership content.
- Create SEO content briefs and coordinate with writers, designers, developers, and subject-matter experts.
- Review and optimize content based on target keywords, search intent, readability, internal linking, information accuracy, authority, EEAT principles, and conversion goals.
- Develop content that provides clear, original, expert-led, and citation-worthy answers for both traditional and AI-powered search platforms.
- Support the monthly content calendar and refresh existing content based on search performance and emerging trends.
- Execute ethical, white-hat link-building strategies through relevant directories, guest posts, partnerships, industry publications, and digital PR.
- Build high-quality brand mentions and backlinks from relevant and authoritative sources.
- Monitor backlink quality and identify new link-building and digital-authority opportunities.
Social Media & Digital Marketing- Manage and support the company’s LinkedIn and other relevant social media channels.
- Create monthly content calendars and coordinate posts, carousels, case studies, service promotions, and thought-leadership content.
- Monitor social media reach, engagement, follower growth, referral traffic, and brand visibility.
- Support email marketing, Google Ads, LinkedIn Ads, remarketing, landing-page optimization, and lead-generation campaigns when required.
Analytics & Reporting- Monitor website performance using Google Analytics 4, Google Search Console, and SEO tools.
- Track organic traffic, keyword rankings, impressions, clicks, CTR, indexed pages, backlinks, conversions, and qualified leads.
- Track brand visibility and mentions across traditional search engines and major AI-powered search platforms.
- Monitor visibility for target queries across platforms such as Google AI-powered search experiences, ChatGPT, Microsoft Copilot, Perplexity, and other emerging answer engines.
- Prepare weekly and monthly performance reports with actionable recommendations.
- Support conversion tracking through Google Analytics 4 and Google Tag Manager.
Required Skills- 2–4 years of hands-on experience in SEO and digital marketing.
- Strong knowledge of on-page, off-page, technical SEO, and Local SEO.
- Understanding of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) principles and their application in SEO.
- Basic understanding of AEO, GEO, AI-powered search, featured snippets, structured content, entity-based SEO, and schema markup.
- Experience with keyword research, competitor analysis, content optimization, link building, and SEO audits.
- Experience working with:
- WordPress
- Webflow
- Shopify
- Headless CMS
- Working knowledge of:
- Google Analytics 4
- Google Search Console
- Google Tag Manager
- Ahrefs, Semrush, Moz, Ubersuggest, or similar SEO tools
- Screaming Frog SEO Spider
- Basic understanding of HTML, CSS, CMS platforms, website architecture, structured data, and Core Web Vitals.
- Good written and verbal communication skills in English.
- Strong analytical, research, organizational, and problem-solving abilities.
- Ability to prepare and execute monthly SEO plans aligned with business goals.
- Ability to collaborate effectively with content writers, designers, developers, and business teams.
Preferred Skills- Experience in the IT services, software development, SaaS, or technology industry.
- Experience targeting international B2B markets, particularly the USA and Canada.
- Familiarity with AI-search visibility, LLM brand monitoring, entity optimization, digital PR, and emerging search trends.
- Basic knowledge of Google Ads, LinkedIn Ads, Canva, and AI-assisted marketing tools.
Key Performance Indicators (KPIs)- Growth in qualified organic traffic and website inquiries.
- Improvement in keyword rankings, search impressions, clicks, and organic CTR.
- Improvement in visibility across traditional and AI-powered search platforms.
- Growth in relevant AI-generated brand mentions, citations, and answer visibility.
- Successful indexing and optimization of newly published website pages.
- Improvement in website technical SEO health.
- Growth in relevant, authoritative backlinks and brand mentions.
- Consistent execution of content and social media calendars.
- Growth in LinkedIn reach, engagement, and referral traffic.
- Accurate and actionable weekly and monthly performance reporting.
Click on Apply to know more.