Website:
backdropsource.com
Job details:
Location: Coimbatore
Employment Type: Full-time
Experience: 2+ years
CTC: ₹35,000 - ₹50,000
Work Mode: Onsite / Hybrid
Working Days: 5 Days In a week
Role Overview
We are seeking an SEO Analyst to lead organic growth across multiple geographies and
Shopify-based websites. The role involves end-to-end SEO ownership including strategy,
keyword research, content planning, technical SEO, and performance tracking across Google
and emerging AI search platforms.
Key Responsibilities
● Own SEO performance for multiple geo-targeted Shopify websites
● Develop and execute content strategy and SEO roadmap aligned with business goals
● Perform in-depth keyword research using tools like Ahrefs, SEMrush, or similar platforms
● Create detailed content briefs, outlines, and wireframes for service pages, blogs, and landing pages
● Build and execute organic backlink strategies using high-authority and relevant domains
● Improve brand visibility across search engines and AI-driven discovery platforms
● Manage SEO performance tracking using Google Search Console and Google Analytics (GA4)
● Work on Shopify SEO optimization including product pages, collections, metadata, and site structure
● Ensure strong internal linking strategy and optimize anchor text across the website
● Identify and flag technical SEO issues (crawlability, indexing, duplicate content, artificial links) and coordinate with developers for fixes
● Monitor competitor performance and continuously optimize based on SERP changes
Required Skills
● 2+ years of SEO experience (e-commerce experience required)
● Strong hands-on experience with Shopify SEO
● Expertise in keyword research, on-page SEO, and content planning
● Experience with Ahrefs / SEMrush (or similar SEO tools)
● Strong understanding of Google Search Console and GA4
● Knowledge of backlink building and organic outreach strategies
● Ability to create structured content briefs and SEO wireframes
● Understanding of AI search visibility and modern SEO evolution
● Strong analytical and problem-solving skill
Click on Apply to know more.