Eaton Business School
Website:
ebsedu.org
Job details:
About Eaton Business School
Eaton Business School (EBS) is a globally recognized business school offering Executive MBA, MBA, DBA, and professional development programs to working professionals across multiple regions, including GCC, Africa, Europe, and Asia. We are looking for a results-driven SEO Specialist who can enhance our online visibility, improve website performance, and generate high-quality organic leads for our academic programs.
Role Overview SEO Specialist (5–6 Years Experience)
The SEO Specialist will be responsible for developing and executing comprehensive SEO strategies to increase organic traffic, improve search engine rankings, and generate qualified leads. The ideal candidate should have hands-on experience in technical SEO, on-page optimization, content strategy, link building, and SEO analytics.
Key Responsibilities
SEO Strategy & Planning
· Develop and implement end-to-end SEO strategies to increase organic visibility and lead generation.
· Conduct keyword research focused on MBA, EMBA, DBA, executive education, and higher education-related searches.
· Analyze competitors and identify opportunities to improve search rankings.
On-Page SEO
· Optimize website pages, landing pages, blogs, and program pages for targeted keywords.
· Improve meta titles, meta descriptions, headers, internal linking, and content structure.
· Ensure all pages follow SEO best practices and search engine guidelines.
Technical SEO
· Perform regular website audits to identify and resolve technical SEO issues.
· Improve website speed, Core Web Vitals, mobile responsiveness, crawlability, and indexing.
· Manage XML sitemaps, robots.txt, canonical tags, schema markup, and redirects.
· Work closely with developers to implement SEO recommendations.
Content Optimization
· Collaborate with content writers and marketing teams to create SEO-focused content.
· Develop content strategies that attract prospective students and working professionals.
· Optimize existing content to improve rankings and conversions.
Off-Page SEO & Link Building
· Build high-quality backlinks through ethical white-hat SEO practices.
· Develop outreach campaigns to acquire authoritative educational and industry-related links.
· Monitor backlink profiles and address harmful links when necessary.
Lead Generation & Conversion Optimization
· Focus on generating qualified organic leads for EBS programs.
· Analyze user journeys and recommend improvements to increase conversion rates.
· Optimize landing pages for both rankings and lead generation performance.
Analytics & Reporting
· Track SEO performance using Google Analytics, Google Search Console, SEMrush, Ahrefs, and similar tools.
· Prepare monthly reports covering:
o Organic traffic growth
o Keyword rankings
o Lead generation performance
o Conversion rates
o Technical SEO improvements
o ROI from organic channels
Required Qualifications
· Bachelor's/Master's degree in Marketing, Digital Marketing, Business, IT, or a related field.
· 5–6 years of proven SEO experience with measurable results.
· Strong understanding of technical SEO, on-page SEO, off-page SEO, and local SEO.
· Experience working with CMS platforms such as WordPress.
· Hands-on experience with: Google Analytics 4 (GA4), Google Search Console,SEMrush,Ahrefs, Screaming Frog, Google Tag Manager
· Strong analytical and problem-solving skills.
· Excellent communication and project management abilities.
Preferred Experience
· Experience in the Education, EdTech, Higher Education, or Executive Education sector.
· Experience managing SEO campaigns across international markets (GCC, Africa, Europe, and Asia).
· Understanding of conversion rate optimization (CRO) and lead funnel optimization.
· Familiarity with AI-powered SEO tools and content optimization platforms.
Key Performance Indicators (KPIs)
· Growth in organic website traffic.
· Improvement in keyword rankings.
· Increase in qualified organic leads.
· Growth in organic conversion rates.
· Improvement in domain authority and backlink quality.
· Reduction in technical SEO issues.
· Increased visibility for EBS programs across target markets.
What We Offer
· Opportunity to work with a globally expanding business school.
· Exposure to international education markets.
· Collaborative and growth-oriented work environment.
· Competitive salary and performance-based incentives.
Apply Now: Join Eaton Business School and help drive sustainable organic growth while generating high-quality leads for our globally recognized academic programs.
Click on Apply to know more.