Website:
gofers.io
Job details:
Work Location: Bengaluru, India
Immediate Hiring
We are seeking an experienced Salesforce professional with deep expertise in Senior Salesforce Data Cloud (Data 360) and Salesforce Marketing Cloud to design and deliver unified customer engagement solutions. This role sits at the intersection of customer data strategy and multi-channel marketing execution, enabling real-time, data-driven customer experiences across the full customer lifecycle.
You will work closely with cross-functional teams to build unified customer profiles, drive identity resolution, orchestrate personalized journeys, and activate audiences across email, mobile, and digital channels. Your work will directly impact how the organization understands and engages its customers at scale.
- Design and implement end-to-end customer data and engagement solutions using Salesforce Data Cloud and Marketing Cloud.
- Build and manage unified customer profiles through identity resolution, data mapping, and segmentation.
- Configure Data Streams, Data Lake Objects (DLO), Data Model Objects (DMO), and Data Transformations.
- Create and activate segments and audiences into Marketing Cloud Journeys for personalized campaigns.
- Orchestrate customer journeys using Journey Builder, Email Studio, Automation Studio, Contact Builder, and Mobile Studio.
- Implement real-time personalization and next-best-action use cases leveraging Data Cloud insights.
- Integrate Data Cloud with Salesforce Clouds and external systems to support a Customer 360 architecture.
- Apply data governance, consent management, and security best practices within Data Cloud.
- Measure campaign effectiveness using customer insights and engagement analytics.
- Develop data-driven engagement strategies across email, mobile, and digital channels.
Experience
- 8–10 years of overall Salesforce experience with strong hands-on expertise in Salesforce Data Cloud (Data 360) and Salesforce Marketing Cloud.
- Proven experience implementing end-to-end customer data and engagement solutions.
Salesforce Data Cloud
- Strong hands-on experience with Data Streams, Data Lake Objects (DLO), Data Model Objects (DMO), and Data Mapping.
- Expertise in Identity Resolution and Unified Customer Profiles.
- Experience creating Segments and Audience Activation workflows.
- Hands-on experience with Calculated Insights and Data Transformations.
- Understanding of Data Governance, Consent Management, Data Spaces, and Security.
- Experience with real-time and batch data ingestion.
- Strong knowledge of customer data models and Customer 360 architecture.
- Experience integrating Data Cloud with Salesforce Clouds and external systems.
Salesforce Marketing Cloud
- Hands-on experience with Email Studio, Journey Builder, Automation Studio, Contact Builder, and Mobile Studio.
- Expertise in customer journey orchestration and campaign management.
- Experience implementing personalized and targeted marketing campaigns.
- Strong understanding of subscriber management, data extensions, and audience segmentation.
- Knowledge of AMPscript, SQL, and Marketing Cloud best practices.
Data Cloud + Marketing Cloud Integration
- Ability to use Data Cloud audiences and unified profiles to drive Marketing Cloud campaigns.
- Experience activating Data Cloud segments into Marketing Cloud Journeys.
- Design and implementation of real-time personalization and next-best-action use cases.
- Customer lifecycle marketing using unified customer data.
- Experience creating data-driven engagement strategies across email, mobile, and digital channels.
- Knowledge of CDP-led personalization and customer engagement frameworks.
- Experience measuring campaign effectiveness using customer insights and engagement analytics.
Preferred Certifications
- Salesforce Data Cloud Consultant Certification.
- Salesforce Marketing Cloud Consultant Certification.
- Marketing Cloud Developer Certification (preferred).
Click on Apply to know more.