Bazaar
Website:
bazaar.in
Job details:
Senior Sales & Marketing Manager – Bazaar.in
Location: Hyderabad
Employment Type: Full-time
Reporting To: Business Head/Founder
About Bazaar.in
Bazaar.in helps brands, manufacturers, distributors and retailers liquidate surplus and slow-moving inventory while offering consumers quality products at attractive prices.
Role Overview
We are seeking a hands-on Senior Sales & Marketing Manager to drive seller acquisition, B2B business development, B2C customer growth and marketplace revenue.
The role requires strong execution capabilities, a startup mindset and a clear understanding of both seller-side and buyer-side marketplace growth.
Key ResponsibilitiesSeller Acquisition
- Acquire brands, manufacturers, distributors and retailers with viable surplus inventory.
- Generate seller leads through outbound sales, digital campaigns, referrals, events and partnerships.
- Manage negotiations, onboarding and seller relationships.
- Ensure KYC completion, product uploads, competitive pricing and inventory activation.
- Improve seller activation and time taken to generate the first sale.
B2B Business Development
- Acquire retailers, resellers, corporate customers, institutional buyers and bulk purchasers.
- Build and maintain a qualified B2B sales pipeline.
- Match buyer requirements with suitable surplus inventory.
- Negotiate commercial terms and manage strategic accounts.
- Increase bulk orders, repeat business and revenue from B2B buyers.
B2C Marketing and Customer Growth
- Execute performance marketing, social media, SEO, content, influencer and partnership campaigns.
- Manage marketing budgets and improve CAC, ROAS and conversion rates.
- Increase website traffic, first purchases, average order value and repeat purchases.
- Build CRM, remarketing, loyalty and referral programmes.
- Improve product discovery, cart conversion and the checkout journey.
Marketplace Growth and Management
- Align seller inventory with B2B and B2C buyer demand.
- Drive GMV, revenue, order volume, sell-through and contribution margin.
- Improve pricing, promotions, merchandising and product visibility.
- Analyse sales, campaign and customer data to identify growth opportunities.
- Manage sales and marketing team members and conduct regular performance reviews.
- Maintain CRM pipelines, forecasts and weekly performance reports.
- Coordinate with catalogue, operations, finance and technology teams.
Key Performance Indicators
- Qualified and activated sellers
- Seller onboarding-to-transaction time
- B2B pipeline value, conversion and revenue
- Active B2B buyers, bulk orders and repeat business
- New B2C customers acquired
- Customer acquisition cost and ROAS
- Website conversion and repeat-purchase rates
- Inventory sell-through
- GMV, revenue and contribution margin
- Achievement of sales and marketing targets
Candidate Profile
- 5–10 years of experience in e-commerce, marketplaces, D2C, retail, B2B sales or digital marketing.
- At least 2–3 years of experience managing sales or marketing teams.
- Proven experience in seller acquisition, B2B business development and B2C customer growth.
- Strong understanding of performance marketing, CRM, sales funnels and marketplace economics.
- Strong commercial, negotiation, analytical and team-management skills.
- Proficiency in CRM systems, advertising platforms, analytics tools and Excel.
- Hands-on, target-driven and comfortable working in a fast-paced startup environment.
What We Offer
- Ownership of seller acquisition, B2B development and B2C marketing.
- Direct exposure to company leadership and business strategy.
- Fixed compensation with performance-linked incentives.
- Career growth based on measurable business results.
Click on Apply to know more.
