Website:
easycloudsoftware.com
Job details:
Marketing Manager
Location: Hyderabad
Employment Type: Full-time | On-site
About EasyCloud
EasyCloud is a business automation and ERP solutions company helping organizations simplify, digitize and streamline their operations.
Founded in 2011, EasyCloud works with businesses across industries including manufacturing, retail, construction, healthcare, dairy & agro and distribution. We help organizations automate functions such as procurement, inventory, sales, payroll, operations and business intelligence through integrated, cloud-based solutions.
Our solutions combine ERP, mobile-first applications, AI-driven tools and chatbots, and business intelligence dashboards to help businesses improve visibility, make better decisions and automate everyday processes.
EasyCloud delivers ERP solutions using ERPNext and Microsoft Dynamics 365 Business Central, along with customized applications and integrations based on individual business requirements.
About the Role
We are looking for a Marketing Manager who can take ownership of marketing campaigns from planning through execution, lead generation and performance review.
This is a hands-on role. The ideal candidate should be equally comfortable developing a campaign, coordinating with creative and website teams, analyzing campaign performance, communicating with prospects and working closely with the sales team to convert marketing activity into qualified business opportunities.
The role will involve marketing EasyCloud's ERP, business automation and technology solutions to B2B customers in India and international markets, with particular focus on markets such as the Middle East and Australia.
Key Responsibilities
- Plan and execute integrated marketing campaigns across channels including social media, email marketing, digital campaigns and outbound/cold calling.
- Prepare marketing plans, campaign budgets and creative briefs and obtain necessary management approvals.
- Coordinate with creative, content and website teams to ensure campaign messaging, creatives and landing pages are aligned with campaign objectives.
- Manage digital and offline marketing activities and maintain consistent brand communication across channels.
- Monitor campaign performance on a daily basis, analyze results and identify opportunities to improve reach, engagement and lead generation.
- Present campaign performance, key outcomes and plans for the following week to management on a weekly basis.
- Respond promptly to prospects generated through marketing and outreach campaigns, including speaking directly with prospects over phone.
- Understand the preliminary business requirements of incoming leads and assess their requirements and level of interest.
- Qualify prospects and schedule meetings between relevant leads and the sales team, ensuring proper handover and follow-up.
- Make outbound calls to prospective customers as part of lead-generation and business-development campaigns.
- Work closely with sales and product teams to develop campaigns, presentations, case studies, blogs, sales collateral and other marketing material.
- Support events, industry outreach and other initiatives aimed at building EasyCloud's presence in target markets.
- Track marketing metrics and ROI and use performance data to continuously improve campaigns.
What We're Looking For
- Strong understanding of B2B marketing, preferably within technology, SaaS, ERP, cloud solutions or enterprise software.
- Experience in marketing strategy, campaign planning, lead generation and brand management.
- Good understanding of digital marketing, including social media, email marketing, performance marketing and marketing automation.
- Strong understanding of the ERP and enterprise software market would be highly preferred.
- Exposure to or understanding of Middle East and/or Australian markets would be an advantage.
- Excellent written and verbal communication skills with the confidence to communicate directly with business prospects.
- Strong interpersonal, presentation and convincing skills.
- Ability to analyze campaign performance and use data to improve marketing effectiveness and ROI.
- Experience coordinating with sales, creative, website and product teams.
- Self-motivated, disciplined and target-oriented, with the ability to understand business goals and proactively work towards achieving them.
- Strong organizational skills with the ability to manage multiple campaigns, budgets and timelines simultaneously.
- Willingness to travel when required.
- Bachelor's degree in Marketing, Business, Communications or a related field. A postgraduate qualification or MBA in Marketing would be an advantage.
Who Will Do Well in This Role?
We are looking for someone who enjoys both strategy and execution.
You should be comfortable moving from planning a campaign and reviewing its performance to speaking with a prospect, understanding their initial requirements and coordinating the next conversation with the sales team.
If you enjoy taking ownership of marketing initiatives and seeing them translate into measurable business opportunities, we would like to hear from you.
Click on Apply to know more.
