Role Description
We are looking for an experienced Senior PPC Specialist who has a proven track record of generating high-quality leads for the USA market through Google Ads and Microsoft (Bing) Ads.
This is not a general digital marketing role. We are specifically looking for someone who has successfully managed PPC campaigns for service-based businesses targeting US consumers.
Candidates with hands-on experience in any of the following industries will be given strong preference:
* Printer Support Services
* Bookkeeping & Accounting Services
* Antivirus / Technical Support Services
* Remote IT Support Services
If you have consistently generated qualified leads while maintaining profitable CPL and ROI, we’d like to hear from you.
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Key Responsibilities
* Plan, build, manage, and optimize Google Search, Display, Performance Max, and Microsoft Bing Ads campaigns.
* Generate high-quality inbound leads from the USA.
* Create and optimize keyword strategies for competitive industries.
* Manage large PPC budgets while maximizing ROI.
* Perform keyword research, audience research, and competitor analysis.
* Develop effective ad copies with strong CTR and conversion rates.
* Optimize Quality Score, CPC, CPA, ROAS, and overall campaign performance.
* Set up and manage conversion tracking using Google Tag Manager, GA4, and Microsoft UET.
* Build remarketing campaigns and audience segmentation.
* Conduct A/B testing for ads, landing pages, bidding strategies, and extensions.
* Monitor search terms and implement negative keyword strategies.
* Analyze campaign performance and provide weekly/monthly reports.
* Collaborate with designers, developers, and sales teams to improve conversion rates.
* Stay updated with Google Ads and Microsoft Ads policy changes.
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Mandatory Requirements
* Minimum 4 years of hands-on PPC experience.
* Expert in Google Ads.
* Expert in Microsoft (Bing) Ads.
* Strong understanding of Search campaigns.
* Experience managing campaigns with significant monthly ad spend.
* Experience targeting customers in the United States from India.
* Strong knowledge of conversion tracking and attribution.
* Experience using:
* Google Analytics 4 (GA4)
* Google Tag Manager (GTM)
* Microsoft UET
* Google Keyword Planner
* Looker Studio
* Microsoft Ads Editor
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Highly Preferred Experience
Candidates should have successfully generated leads in one or more of the following industries:
* Printer Services
* Printer Support
* Bookkeeping Services
* Accounting Services
* Antivirus Software
* Technical Support
* Managed IT Services
* Remote Computer Support
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Required Skills
* Google Ads
* Microsoft Bing Ads
* Google Analytics 4
* Google Tag Manager
* Conversion Tracking
* Keyword Research
* Landing Page Optimization
* A/B Testing
* Search Campaign Optimization
* Performance Reporting
* Budget Management
* Lead Generation
* CRO (Conversion Rate Optimization)
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Qualifications
* Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
* Google Ads Certification (Preferred).
* Microsoft Advertising Certification (Preferred).
* Excellent analytical and problem-solving skills.
* Strong communication and reporting abilities.
* Ability to work independently and meet lead-generation targets.
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Key Performance Indicators (KPIs)
* Cost Per Lead (CPL)
* Qualified Leads Generated
* Conversion Rate
* Click-Through Rate (CTR)
* Return on Ad Spend (ROAS)
* Cost Per Acquisition (CPA)
* Lead Quality
* Campaign ROI