Live Linen
Website:
livelinen.com
Job details:
About the Role
Live Linen is looking for a results-driven Growth & Performance Marketing Manager to drive both D2C revenue and B2B/wholesale growth across India and international markets.
We are looking for someone with a proven track record of scaling e-commerce/D2C brands, who can take ownership of performance marketing, customer acquisition and B2B lead generation.
Key Responsibilities
- Own Meta, Google and other digital performance channels.
- Drive D2C revenue, customer acquisition and improve CAC/ROAS/MER.
- Develop and optimize full-funnel campaigns and retargeting.
- Work with the creative team on high-performing ad creatives.
- Improve website conversion, AOV and repeat purchases.
- Generate qualified B2B/wholesale leads through Google, Meta, LinkedIn and other channels.
- Build and optimize B2B lead-generation funnels.
- Track leads from enquiry → qualified lead → meeting → order.
- Analyze performance and continuously optimize budgets and campaigns.
- Work across India, US, UK and European markets.
What We Are Looking For
- 5–8 years of hands-on performance/growth marketing experience.
- Proven experience scaling D2C/e-commerce brands.
- Strong expertise in Meta Ads and Google Ads.
- Strong understanding of CAC, ROAS, MER, LTV and conversion.
- Shopify/e-commerce experience.
- B2B/wholesale lead-generation experience is highly preferred.
- Strong analytical and commercial mindset.
Proven Track Record Required
- Candidates should be able to demonstrate actual results from previous roles, including budgets managed, revenue generated, CAC/ROAS achieved and examples of successfully scaling a business.
Click on Apply to know more.