Website:
betterlywellnes.com
Job details:
Role Overview
Betterly Wellness is looking for a results-driven Senior Performance Marketing Executive to lead our digital growth and build a strong online presence. The role combines performance marketing, content strategy, digital campaign management, and team building.
The successful candidate will be responsible for driving awareness, engagement, and client acquisition through data-driven marketing while gradually helping build and lead a high-performing digital marketing team.
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Google, Meta, social media, and other relevant digital channels.
- Develop and oversee a content strategy that strengthens Betterly Wellness's digital presence and supports service awareness, engagement, and conversions.
- Create campaign plans for services, programs, events, corporate wellness, and brand-building initiatives.
- Monitor campaign performance, budgets, KPIs, leads, conversions, and ROI, and continuously optimize based on data.
- Conduct market, competitor, and audience research to identify growth opportunities.
- Work closely with clinical and operational teams to ensure all marketing communication is accurate, ethical, and aligned with the brand.
- Support the development of a strong in-house digital marketing team, including identifying required roles and coordinating content, design, social media, and performance marketing activities.
- Prepare regular performance reports and provide strategic recommendations for growth.
Requirements
- Proven experience in performance and digital marketing, with a strong understanding of paid advertising and campaign optimization.
- Experience in content development and digital content strategy.
- Strong knowledge of Google Ads, Meta Ads, social media marketing, analytics tools, and performance metrics.
- Ability to translate data and insights into clear marketing strategies and measurable results.
- Strong leadership, communication, and project management skills, with the ability to coordinate and build a marketing team.
- Experience in healthcare, wellness, or service-based industries is an advantage.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- We are looking for someone who can not only run campaigns but also take ownership of Betterly's digital growth, building its presence, creating impactful content, driving measurable results, and developing a strong marketing team as the organization grows.
Click on Apply to know more.