QYUBIC
Website:
qyubic.com
Job details:
About QYUBIC:
QYUBIC is a fast-growing Affiliate & Performance Marketing company helping brands across the UAE, Saudi Arabia, and the wider MENA region acquire customers, increase sales, and drive measurable business growth.
Our platform connects millions of shoppers with the best coupons, deals, and savings while partnering with leading ecommerce brands across the MENA region. We leverage SEO, affiliate marketing, AI-powered search optimization, and data-driven strategies to deliver exceptional organic growth and customer acquisition.
We are growing our organic search presence across multiple countries and are looking for a Website On-Page Content Writer who can create content that is genuinely useful to users while also meeting fundamental SEO requirements.
This is not a technical SEO role. We are specifically looking for someone who understands how to research, structure and write website content that people actually want to read, while knowing enough SEO to make that content discoverable.
Why Join QYUBIC?At QYUBIC, you'll have the opportunity to:
- Work on a digital offers and discovery platform helping consumers discover discounts, promo codes, deals, offers, brands, products, and savings opportunities across the MENA region and international markets.
- Create content that directly connects Search → Discovery → Offers → Brands → Consumer Action.
- Work across multiple international markets including UAE, Saudi Arabia, Kuwait, Egypt, Qatar, Bahrain, Oman, and other markets.
- Collaborate closely with SEO, Marketing, Product, and other teams to improve website content and organic search visibility.
- Gain hands-on experience in international SEO, search intent, content optimisation, website content, AI-assisted content workflows, and performance-driven digital marketing.
- Work with modern content and SEO tools, AI technologies, and scalable website content practices.
Role OverviewWe're looking for a strong and SEO-aware Website On-Page Content Writer with 2–5 years of experience creating, improving, and maintaining website content.
This role will be responsible for turning search intent, keyword research, and business objectives into clear, useful, accurate, and conversion-oriented website content across QYUBIC's country websites.
This is not a technical SEO role.
The ideal candidate should be a strong writer first and an SEO-aware writer second, with the ability to research, structure, write, optimise, and improve content based on what users are actually searching for.
You'll work closely with the SEO and marketing team to improve brand pages, coupon and discount-code pages, category pages, landing pages, informational pages, buying guides, product and brand-related content, blog content, FAQs, and existing on-page content.
Key ResponsibilitiesWebsite Content Writing- Create original, human-readable, useful, and conversion-oriented website content.
- Write brand descriptions, discount-code page content, coupon and offer explanations, category introductions, SEO landing pages, FAQs, buying guides, product-related content, blog articles, supporting informational content, internal-linking sections, and short-form supporting copy.
- Create content that is useful first and SEO-friendly second.
- Ensure content is clear, concise, natural, factually accurate, and relevant to the target audience.
Search Intent & Content Strategy- Understand what users are actually looking for before creating content.
- Analyse search intent and structure content according to the user's specific query.
- Differentiate between transactional, commercial, informational, and other search intents.
- Translate search intent, keyword research, and business objectives into useful website content.
- Identify what information users need and ensure the page answers their questions effectively.
On-Page SEO- Optimise primary and secondary keyword usage based on search intent.
- Implement appropriate keyword placement without keyword stuffing.
- Structure content using H1, H2, and H3 headings.
- Optimise title tags, meta descriptions, URLs, internal links, anchor text, image alt text, and content hierarchy.
- Understand basic keyword cannibalisation and content freshness.
- Structure content to improve opportunities for featured snippets.
- Create useful FAQ content.
- Apply semantic and topical relevance to website content.
- Understand why on-page SEO elements matter rather than simply knowing their definitions.
Content Optimisation- Rewrite weak or underperforming pages.
- Remove unnecessary, repetitive, or low-value content.
- Improve readability and content structure.
- Add missing and relevant information.
- Improve headings and search-intent alignment.
- Strengthen internal linking and anchor text.
- Improve FAQs and make content more useful and actionable.
- Identify content gaps and opportunities.
- Refresh outdated information.
- Improve pages that have impressions but poor CTR or rankings.
- Evaluate whether existing content genuinely answers the user's question and make improvements accordingly.
Research & Content Development- Research brands, products, offers, discount codes, consumer questions, competitors, search results, SERP patterns, and user intent.
- Research multiple sources before writing.
- Produce original content rather than rewriting competitor articles word-for-word.
- Conduct independent research to ensure factual accuracy and content relevance.
- Work with content briefs and translate research into well-structured website content.
International & Country-Specific Content- Create and adapt content for UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, Egypt, and other GCC/international markets.
- Understand how search intent, terminology, examples, currency, consumer behaviour, brand context, offers, and content structure can vary by country.
- Adapt content according to the specific market rather than relying on copy-paste localisation.
- Ensure country-specific content remains relevant and useful to local consumers.
AI-Assisted Content- Use AI tools for research assistance, content outlines, brainstorming, content gap analysis, editing, optimisation, and fact-checking assistance.
- Fact-check AI-generated information before publication.
- Identify and remove generic AI language.
- Improve sentence quality and readability.
- Identify hallucinations and inaccuracies.
- Add useful information and original insights.
- Adapt AI-assisted content to QYUBIC's audience, market, and content requirements.
- Ensure AI is used as an assistance tool rather than as a replacement for writing ability
Content Quality & User Experience- Write for actual consumers rather than search engines.
- Ensure pages are easy to scan and navigate.
- Improve clarity, readability, usefulness, and actionability.
- Ensure content answers user questions effectively.
- Maintain strong attention to factual accuracy.
- Identify pages that may be ranking but are not genuinely satisfying user intent.
Performance & Content Improvement- Contribute to improvements in organic search visibility.
- Monitor and identify opportunities to improve content quality and search performance.
- Identify content gaps and opportunities across QYUBIC's website.
- Improve content that contributes to organic traffic and conversions.
- Support stronger internal linking and content discoverability.
- Continuously improve existing content based on search performance and user needs.
What We're Looking ForRequired Experience- 2–5 years of website/content writing experience.
- Strong English writing and editing skills.
- Proven ability to create clear, concise, natural, and useful website content.
- Understanding of search intent and keyword research.
- Basic understanding of on-page SEO.
- Experience with H1/H2/H3 content structure.
- Basic understanding of internal linking and anchor text.
- Ability to research independently.
- Experience working with content briefs.
- Ability to edit, rewrite, optimise, and improve existing content.
- Strong attention to factual accuracy.
Skills & Competencies- Strong writing and editing ability.
- Excellent grammar and sentence construction.
- Search-intent analysis.
- Keyword research and keyword placement.
- Website content structuring.
- On-page SEO fundamentals.
- Internal linking.
- Content optimisation.
- Content gap identification.
- SERP and competitor research.
- International and country-specific content adaptation.
- Strong research and fact-checking skills.
- Clear understanding of user-focused content.
- Ability to balance SEO requirements with readability and usefulness.
Good to Have- Experience with Google Search Console.
- Experience with Google Analytics / GA4.
- Experience with Ahrefs.
- Experience with Semrush.
- Experience with Screaming Frog.
- Experience with Surfer SEO or similar content optimisation tools.
- Experience with WordPress or other CMS platforms.
- Experience with AI-assisted content workflows.
Click on Apply to know more.