Tata CLiQ
Website:
tatacliq.com
Job details:
Job Description
KEY OBJECTIVE OF THE JOB
Own, execute and drive the CRM campaigns (Push Notifications, Email, SMS, in app & Browser Notifications, Whatsapp ) to drive channel revenue and visits.
KEY DELIVERABLES:
Creation, testing and delivery of campaigns for Push and Browser Notifications, email, SMS & other own media channels.
CRM Channel planning for Push Notifications, Email, SMS, Browser Notification
Identifying and driving improvement projects for CTR, and campaign efficiency
Co-ordination with creative team to get copy and creatives done as per schedule
Create automated campaigns by building workflows, data rules and the data creation on redshift, creating schemas and workflows on Campaign Management Platform.
Build workflows to create and maintain reports for campaign performance.
DESIRABLE SKILLS:
Essential Attributes
Teamwork, Communication and Interpersonal Skills, Analytical Skills, Dependability and a Strong Work Ethic, Adaptability and Flexibility
Data handling on Excel and preferably on Redshift
Experience in category/marketing planning and execution.
Desired Attributes
Understanding about Email Marketing, Push Notifications and other CRM channels
Basic understanding about segmentation & marketing
Click on Apply to know more.
