ICFAI Group
Website:
icfaiuniversity.in
Job details:
Company Description ICFAI Group is a network of institutions comprising recognized universities, a deemed-to-be university, and additional institutions progressing toward university status. The group focuses on delivering high-quality education in Business Management, Technology, and Law, and is known as a pioneer in flexible and distance learning. ICFAI University’s innovative teaching methods and robust curriculum are designed to support working professionals and students seeking career advancement or transition. The institutions have become a benchmark in higher education and distance learning, with thousands of alumni successfully achieving their career goals.
Role Description The Senior Marketing Officer will lead and execute marketing initiatives to promote ICFAI Group’s programs and brand in the Chandigarh region. This full-time, on-site role involves planning and implementing marketing campaigns, conducting market research, managing social media and digital outreach, and coordinating with internal academic and admissions teams to support enrollment targets. The role includes building and maintaining relationships with schools, colleges, and corporate partners, organizing events and seminars, and supporting sales activities related to student recruitment. The Senior Marketing Officer will also monitor campaign performance, prepare reports, optimize strategies based on data, and ensure consistent messaging across all communication channels.
Qualifications
- Candidates should possess strong Marketing and Sales skills, with experience in education or services marketing preferred.
- Candidates should possess Market Research skills, including the ability to analyze trends, competitor activity, and regional opportunities.
- Candidates should possess Communication skills, with the ability to create clear, persuasive messaging and engage diverse stakeholders.
- Candidates should possess Social Media Marketing skills, including managing campaigns and brand presence across major platforms.
- Relevant academic qualification, such as a bachelor’s or master’s degree in Marketing, Business Administration, or a related field.
- Proven experience in a mid- to senior-level marketing or business development role, ideally within education or a related sector.
- Strong analytical and reporting abilities, with proficiency in basic marketing and productivity tools.
- Ability to work on-site in Chandigarh, travel locally as needed, and collaborate effectively with cross-functional teams.
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