murugappa group
Website:
murugappa.com
Job details:
Murugappa Group is a 126-year-old diversified conglomerate with significant presence across India and international markets, operating in agriculture, engineering, financial services, and related sectors. The Group includes 10 listed companies and several major subsidiaries, representing a wide portfolio of established brands such as Ajax, Hercules, BSA, Montra, Chola, CG Power, Shanthi Gears, CUMI, and Parry’s. Its business interests span abrasives, technical ceramics, electrominerals, electric vehicles, auto components, rail signalling equipment, bicycles, fertilizers, sugar, tea, and more. Guided by core values of integrity, passion, quality, respect, and responsibility, Murugappa Group fosters a professional work culture. The Group employs over 100,000 people and offers growth opportunities across varied industries and functions.
Role Description:
The Marketing Executive – Trade Marketing & Social Media Drive will be responsible for planning and executing trade marketing initiatives to support sales and brand visibility across key channels. This full-time, on-site role in Chennai involves coordinating with sales teams to implement promotional activities, managing point-of-sale materials, and monitoring campaign performance. The role also includes driving social media engagement by creating and scheduling content, tracking metrics, and aligning digital messaging with overall marketing strategies. The Marketing Executive will conduct market research to understand customer behavior and competitor activity, and prepare regular reports and presentations for internal stakeholders. Collaboration with cross-functional teams and external partners will be essential to ensure consistent brand communication and effective marketing execution.
Qualifications:
- Strong market planning and marketing skills to design and execute trade and social media campaigns.
- Ability to conduct market research and analyze data to generate insights and support decision making.
- Effective communication skills to collaborate with sales teams, agencies, and internal stakeholders.
- Basic understanding of sales processes and channel dynamics to align marketing initiatives with business goals.
- Proficiency in social media platforms, content creation, and campaign tracking tools.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; a postgraduate qualification is an advantage.
- Experience in trade marketing, brand activation, or digital marketing, preferably in FMCG / Travels manufacturing, or related industries.
Exp: 5 - 10 years
Job Location: Chennai
Email: Careers@parry.murugappa.com
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