Flipkart
Website:
flipkart.com
Job details:
About the Role
Flipkart Grocery is scaling its Staples business to become the #1 online destination for everyday
essentials. As SM1 — Growth & BD, you will own the P&L for a significant category cluster, drive
selection depth, lead competitive pricing decisions, and build the GTM engine that puts Flipkart
Grocery front and centre with shoppers. This is a high-ownership, high-visibility role sitting at the
intersection of commercial, product, and marketing.
Key Responsibilities
1. P&L Ownership & Growth Management
• Own the category P&L — revenue, margin, and contribution — with full accountability for
monthly and quarterly targets.
• Drive GMV and order growth through demand-side levers (promotions, pricing, discovery) and
supply-side levers (availability, serviceability, fill rates).
• Identify white-space growth opportunities within Staples; build and execute time-bound growth
plans with clear milestones.
• Track category health metrics (traffic, conversion, returns, NPS) and course-correct proactively.
2. Selection Strategy
• Define and execute the selection roadmap — identify gaps vs. competition and top search terms
with zero-result or low-conversion outcomes.
• Partner with key national and regional brands, D2C players, and local manufacturers to onboard
right-fit supply.
• Drive listing quality: content completeness, imagery, pack-size rationalisation, and catalogue
hygiene.
• Work with the BD team to negotiate exclusives, priority onboarding, and co-marketing
commitments.
3. Pricing Management & Competition Analysis
• Own the pricing strategy for the category — maintain competitiveness across key SKUs vs.
Amazon, Blinkit, Zepto, and modern trade.
• Build and maintain a pricing intelligence framework using internal tools and third-party feeds;
drive weekly price-gap reviews.
• Run promotional calendar planning: deep-dive offers, combo deals, and seasonal campaigns
calibrated to margin guardrails.
• Conduct regular competitive benchmarking — assortment, pricing, delivery promise, and UX —
and translate insights into action.
4. GTM & Visibility Management
• Lead the end-to-end GTM for new brand launches, category expansions, and flagship sales events
(BBD, Republic Day, etc.).
• Partner with the marketing team to plan and execute on-app visibility — homepage banners,
category pages, push notifications, and search merchandising.
• Drive brand-funded marketing: co-invest deals, sponsored listings, and off-platform campaigns
(social, influencer, CRM).
• Define and track funnel KPIs from awareness to purchase; iterate rapidly based on campaign
performance data.
What We're Looking For
Experience 5–8 years total; 2+ years in e-commerce category management,
FMCG trade marketing, or modern trade key accounts.
Grocery/Staples exposure strongly preferred.
P&L Mindset Demonstrated ownership of revenue or margin targets; comfortable
reading a P&L and identifying levers.
Analytical Skills Proficient in Excel/Sheets and data tools (SQL a plus); able to draw
sharp business insights from large datasets.
Stakeholder Mgmt Strong cross-functional collaboration with supply chain, marketing,
finance, and tech; vendor-facing negotiation experience.
Education MBA from a Tier 1/2 institute preferred; not mandatory if experience
is strong.
Why Flipkart Grocery?
• Scale that matters: tens of millions of grocery orders, a category growing double-digits YoY.
• High autonomy: own your P&L from day one with direct access to leadership.
• Platform advantage: leverage Flipkart's tech, supply chain, and data assets to move fast.
• Competitive compensation: fixed + performance bonus + ESOPs.
Click on Apply to know more.
