HGS Interactive
Website:
hgsinteractive.com
Job details:
Senior Manager - Digital Strategy & SolutioningLocation: Vashi, Mumbai
Work from Office
Role OverviewHGS Interactive is looking for a strategic, commercially minded digital marketing professional to join our team as Senior Manager - Digital Strategy & Solutioning.
The role will be responsible for converting complex business and marketing challenges into integrated digital solutions across Social Media, Content, Performance Marketing, SEO/AEO/GEO, Analytics, MarTech and AI-led Marketing.
The ideal candidate will combine strategic thinking, strong digital marketing expertise, and pre-sales capabilities. The person will work closely with business development, sales, practice leaders and subject-matter experts to understand prospective client requirements and convert them into compelling, differentiated and commercially viable digital solutions for new business opportunities across India and international markets.
Key ResponsibilitiesDigital Strategy and Solutioning- Analyse prospective client briefs, RFPs and business requirements.
- Understand the client’s business challenge, marketing objectives, audience, competitive environment and growth opportunities.
- Develop integrated digital strategies across relevant channels and capabilities.
- Convert requirements into clear solution frameworks, strategic roadmaps and implementation approaches.
- Recommend the right mix of services based on client needs rather than creating standard capability-led responses. Social Media, Content, Performance Marketing, SEO/AEO/GEO, Analytics, MarTech and AI-led Marketing.
- Collaborate with cross-functional teams across strategy, media, social, content, creative, SEO, technology and analytics.
- Create strategic roadmaps that connect brand objectives with measurable business outcomes.
Pre-Sales and Business Development- Lead or support discovery sessions, strategic workshops and solutioning discussions.
- Develop compelling pitch presentations, proposals, RFP responses and commercial recommendations.
- Present strategies and solutions to senior marketing stakeholders, including CMOs, marketing heads and digital leaders.
- Partner with business development teams to strengthen proposals and improve conversion.
- Support the transition of newly won accounts from pre-sales to delivery.
Research and Innovation- Conduct market, category, audience and competitor research for new opportunities.
- Identify relevant digital trends, technologies, platforms and consumer behaviours.
- Bring new thinking into pitches through AI, automation, analytics and emerging digital practices.
- Develop reusable strategic frameworks, proposal modules and industry-specific solution models.
Scope, Commercials and Operating Model- Translate the proposed solution into a clear and realistic scope of work.
- Define deliverables, assumptions, dependencies, timelines and governance structures.
- Identify the resources and specialist capabilities required for delivery.
- Work with finance, delivery and business development teams to develop commercials and pricing models.
- Ensure proposed solutions are operationally feasible and commercially sustainable.
- Support effort estimation, staffing models and transition planning during the new business stage.
Experience and Qualifications- 8–12 years of experience in digital marketing, strategy, consulting, integrated marketing or solutioning.
- Strong experience within a digital agency, integrated agency, consulting organisation or digital transformation business.
- Demonstrated experience developing new business pitches, proposals and RFP responses.
- Strong understanding of performance marketing, social media, content, analytics and digital customer journeys.
- Experience working with senior client stakeholders and cross-functional delivery teams.
- Experience creating scopes of work, resource models, timelines, KPIs and commercial recommendations.
- Exposure to international markets such as the US, UK, Middle East or APAC will be an advantage.
- MBA, PGDM or postgraduate qualification in marketing, communications, business or a related discipline is preferred.
Required Skills- Strong strategic and structured thinking.
- Excellent presentation, storytelling and communication skills.
- Strong understanding of the digital marketing ecosystem
- Ability to connect strategy, creativity, data, media and technology
- Ability to connect marketing activity with business and commercial outcomes.
- Strong research and analytical capabilities
- Experience developing scopes, KPIs, resource plans and commercial models.
- Ability to manage multiple pitches, projects and stakeholders simultaneously.
- Strong proficiency in PowerPoint and presentation development.
- Working knowledge of GA4, Google Ads, Meta Ads, LinkedIn Ads, SEO tools and social listening platforms.
- Understanding of AI and emerging digital marketing applications
What Success Looks Like- Creating differentiated and commercially viable digital solutions.
- Improving the quality and conversion of pitches and RFP submissions.
- Building stronger relationships with senior client stakeholders.
- Identifying new revenue opportunities across existing and prospective accounts.
- Bringing greater integration across performance, social, content, SEO, analytics and technology.
- Reducing leadership dependency by independently managing strategic assignments from brief to presentation.
Ideal Candidate ProfileThe ideal candidate is a digital generalist with deep expertise in at least one major area such as performance marketing, digital strategy, social media, SEO or customer experience. They should be comfortable moving between strategy, data, creativity, technology and commercial discussions.
They should be comfortable receiving an incomplete brief, identifying the actual business problem, asking the right questions and building a compelling solution from the ground up. This role is best suited to someone who enjoys the pace and complexity of new business and wants to build a career in digital consulting, pre-sales, solutioning and business growth.
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