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We are looking for a Senior Manager – Influencer Partnership to lead and strengthen our influencer/creator partnerships while driving successful collaborations between brands and creators.
The role requires a strong understanding of the creator ecosystem, excellent relationship management skills, commercial acumen, and the ability to manage partnerships from identification and negotiation through execution and long-term relationship building.
Key Responsibilities
- Lead and manage strategic relationships with influencers, creators, talent managers, and creator networks.
- Build and maintain a strong and relevant creator network across lifestyle, fashion, FMCG, beauty, food, entertainment, and other consumer categories.
- Identify and onboard high-potential creators aligned with brand requirements and campaign objectives.
- Own the end-to-end influencer partnership process, including creator identification, outreach, negotiation, onboarding, briefing, execution, and closure.
- Negotiate commercials, deliverables, timelines, usage rights, exclusivity, and other partnership terms with creators and talent managers.
- Develop long-term relationships with key creators to build a reliable and scalable talent ecosystem.
- Work closely with the Brand Partnerships, Client Servicing, Strategy, and Operations teams to match the right creators with relevant brand opportunities.
- Understand client briefs and translate them into effective creator partnership recommendations.
- Ensure creators are aligned with campaign objectives, brand guidelines, deliverables, and timelines.
- Oversee campaign execution and proactively resolve creator-related challenges or escalations.
- Track creator performance, campaign outcomes, commercial efficiency, and partnership effectiveness.
- Maintain and continuously improve the company's creator database and talent pool.
- Identify emerging creators, content trends, and new opportunities within the influencer ecosystem.
- Develop partnership strategies to increase creator retention, repeat collaborations, and overall network value.
- Mentor and manage junior team members while establishing strong processes for influencer partnerships.
- Support business growth by identifying opportunities for new creator-led solutions, strategic partnerships, and account expansion
Key Skills & Competencies
- Strong understanding of the influencer and creator ecosystem.
- Excellent creator and talent relationship management skills.
- Strong negotiation and commercial management abilities.
- Excellent communication and stakeholder management skills.
- Strong understanding of social media platforms, creator formats, and content trends.
- Ability to understand brand requirements and identify the right creator fit.
- Strong organizational and project management skills.
- Ability to manage multiple campaigns, creators, and stakeholders simultaneously.
- Strong problem-solving and decision-making skills.
- Leadership and team management capabilities.
- Commercially aware with an understanding of campaign budgets and profitability.
Experience & Qualifications
- 5–8+ years of experience in influencer marketing, influencer partnerships, talent management, creator management, digital marketing, or a related agency environment.
- Proven experience managing creator/influencer relationships at scale.
- Experience in negotiating creator commercials and partnership terms.
- Prior experience managing a team is preferred.
- Experience working with brands across FMCG, lifestyle, fashion, beauty, food/QSR, entertainment, or consumer technology will be an advantage.
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