Difinity Digital
Website:
difinitydigital.com
Job details:
JOB DESCRIPTION – SENIOR MANAGER – DIGITAL MARKETING
Years of Experince-10+Years
Location-Kochi
Division -Digital Marketing
Major activities.
a) Develop and execute the organization's annual digital marketing
strategy aligned with business objectives and growth initiatives.
b) Oversee the overall digital marketing function, ensuring effective
planning, execution, monitoring, and optimization of marketing
activities.
c) Strengthening the company’s digital brand presence and enhance
market positioning across relevant digital platforms.
d) Review existing marketing strategies and recommend improvements
based on market trends, customer insights, and performance analytics.
e) Conduct research on emerging technologies, digital trends, and customer
behavior to identify opportunities that contribute to business growth.
f) Lead, mentor, and manage the digital marketing team by fostering a
collaborative, innovative, and high-performance culture.
g) Conduct regular performance evaluations, provide constructive feedback,
and identify training and development opportunities.
h) Delegate responsibilities, monitor progress, and ensure timely and effective
delivery of marketing initiatives.
i) Conducting research on new trends in technology or client behavior that
may affect the company’s bottom line.
j) Review and provide guidance on the work completed by designers,
web developers, and digital marketing team members.
k) Develop and manage digital marketing campaigns across SEO, social
media, PPC advertising, video marketing, display advertising, and other
digital channels.
l) Monitor the performance of digital channels to ensure effective audience
targeting, engagement, lead generation, and conversions.
m) Analyze campaign effectiveness using analytics tools and implement datadriven improvements
n) Improve landing pages, website user journeys, and conversion
optimization strategies.
o) Monitor key performance indicators (KPIs), campaign results, and
marketing return on investment (ROI).
p) Support Directors/Partners and Business Development teams in acquiring
new clients and expanding business opportunities
q) Develop and maintain strong relationships with clients to identify
potential business opportunities.
r) Support thought leadership initiatives and corporate communication
activities.
s) Collaborate with internal teams and external stakeholders to ensure
alignment of digital marketing initiatives with business goals.
t) Collaborate with web designers and developers to develop new website
features and enhance existing digital platforms.
u) Ensure website security, performance, content updates, and continuous
improvements.
v) Establish guidelines for content creation to maintain consistency with the
company’s brand identity.
w) Manage the digital marketing budget, including resource planning,
staffing requirements, and training initiatives.
x) Develop dashboards, management reports, and performance summaries
for tracking business impact.
y) Present monthly digital marketing performance reports, insights, and
recommendations to Management
SKILLS AND KNOWLEDGE
a) Excellent knowledge in digital marketing.
b) Up to date knowledge about marketing trends.
c) Marketing Automation Platforms.
d) Team Leadership and Performance Management.
e) Familiarity with AI-powered digital marketing tools,
Google, ChatGPT, Gemini AI, including AI content
generation platforms, AI analytics tools, marketing
automation assistants, predictive analytics solutions, and
AI-driven customer engagement technologies.
f) Solid knowledge of website analytics tools.
g) Experience in setting up and optimizing Google
AdWords campaigns.
PERSONAL ATTRIBUTES
Essential Desirable
a) The ability to work in a fast-paced environment.
b) The ability to handle multiple projects concurrently.
c) Excellent communication, presentation, and negotiation
skills.
d) Strong analytical skills and data-driven thinking
e) High ethical standards and professionalism
EDUCATION, TRAINING AND DEVELOPMENT
Essential Desirable
• Bachelors/master’s degree in related field
Click on Apply to know more.