Ad Astra Consultants
Website:
adastraconsultants.sg
Job details:
About the Role
We are seeking a Senior Manager – CRM Product & Platform Owner to lead the end-to-end ownership of the Microsoft Dynamics 365 (D365) CRM platform, with a strong emphasis on Power BI analytics and data-driven decision-making.
The role combines product ownership, platform governance, stakeholder management, and hands-on Power BI expertise to ensure the delivery of a scalable, high-performing CRM ecosystem and actionable business insights.
The successful candidate will act as the single accountable owner for CRM, partnering closely with Commercial, Finance, IT, Data teams, and external vendors.
Key Responsibilities
1. CRM Product Ownership & Platform Leadership
- Own the end-to-end D365 CRM platform, including configuration, governance, administration, and ongoing enhancements.
- Lead go-live readiness, UAT, cutover, and post-go-live stabilization/hypercare.
- Manage platform administration, including:
- Security roles
- Environments
- Releases
- Access and governance
- Translate business requirements into a prioritized product backlog and actionable user stories.
- Ensure platform stability, scalability, security, and performance.
2. Product Roadmap & Delivery
- Define and execute the CRM product roadmap aligned with commercial and business priorities.
- Own backlog management, including:
- Prioritization
- Sprint planning
- Release planning and delivery
- Drive vendor and system integrator performance across build and run phases.
- Establish and enforce data governance and data quality standards.
- Monitor delivery against agreed timelines, quality standards, and business outcomes.
3. Power BI & Analytics Leadership — Hands-on
- Design and develop enterprise-grade Power BI dashboards, including:
- Commercial performance dashboards
- Customer 360 insights
- Executive and CFO-level reporting
- Build robust data models and semantic layers integrating D365, Finance, and operational systems.
- Develop advanced DAX measures and calculations.
- Apply star-schema data modelling and best practices.
- Ensure:
- Data accuracy
- Refresh reliability
- Dashboard performance
- Query optimization
- Establish a single source of truth for commercial reporting and data-driven decision-making.
- Translate complex data into clear, actionable insights for senior leadership.
4. Adoption, Change & Governance
- Drive CRM adoption through:
- Targeted training
- User enablement
- CRM champion networks
- Track and improve key CRM adoption and data-quality KPIs, including:
- Active users
- Pipeline completeness
- Data quality metrics
- Enforce consistent CRM processes and master data standards across regions.
- Identify adoption gaps and implement continuous improvement initiatives.
5. Stakeholder Management
- Partner closely with senior stakeholders across:
- Commercial / Sales Leadership
- Finance
- IT
- Data & Analytics Teams
- Ensure alignment between CRM data, financial reporting, and commercial performance.
- Operate effectively within a matrix organisation, influencing stakeholders without direct authority.
- Act as the trusted advisor and subject-matter expert for CRM and commercial analytics.
- Communicate complex technical and analytical concepts effectively to business and executive stakeholders.
Experience
- 10–12+ years of experience working with Microsoft Dynamics 365, particularly Sales / Customer Engagement.
- Proven experience as a CRM Product Owner, CRM Platform Lead, or equivalent leadership role in complex enterprise environments.
- Demonstrated experience owning CRM platforms through the complete lifecycle, from implementation and go-live to continuous improvement.
- Experience working in consulting, Big 4, System Integrator, Microsoft Partner, or large-scale enterprise transformation environments is preferred.
- Strong experience managing external vendors and system integrators.
Technical Expertise
Mandatory — Power BI
- Advanced Power BI expertise with hands-on dashboard development.
- Advanced DAX knowledge.
- Strong expertise in data modelling and star-schema architecture.
- Experience with performance tuning and optimization.
- Strong capability in executive dashboard design and data storytelling.
- Experience building enterprise reporting solutions and semantic models.
Dynamics 365 & Microsoft Power Platform
- Deep knowledge of Dynamics 365 Sales / Customer Engagement.
- Strong understanding of D365 configuration and platform administration.
- Hands-on knowledge of:
- Power Apps
- Power Automate
- Microsoft Power Platform
- Strong understanding of data integration and reporting architectures.
- Experience integrating CRM with Finance and operational systems.
Leadership & Functional Skills
- Strong product mindset with ownership and accountability for business outcomes.
- Ability to balance strategic product leadership with hands-on execution.
- Excellent stakeholder engagement, communication, and influencing skills.
- Proven ability to lead cross-functional delivery in matrix organisations.
- Strong problem-solving and analytical capabilities.
- Ability to translate business needs into scalable technology and analytics solutions.
- Strong vendor management and delivery governance skills.
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