r3 Consultant
Website:
r3consultant.com
Job details:
Senior Growth Marketing Manager – Online
Company: Edtech
Location: Hyderabad
Experience: 7–8+ Years
Employment Type: Full-Time
Education: B.Tech
Budget: ₹25–40 LPA Fixed + Performance-Linked Component
Role Overview
We are looking for a Senior Growth Marketing Manager – Online to own and scale NIAT’s digital growth engine. The role will be responsible for driving high-quality demand through digital acquisition, engagement and lifecycle channels, while owning the P&L, channel performance, CAC and ROI.
The ideal candidate should have hands-on experience in a B2C consumer tech/app-based company and should have personally owned and scaled at least 2 growth channels such as Performance Marketing, Influencer Marketing, SEO and Lifecycle/CRM Marketing.
Key Responsibilities
- Own end-to-end P&L for at least 2 growth channels: Performance Marketing, Influencer Marketing, SEO or Lifecycle Management.
- Set and achieve channel-level targets for lead volume, CAC, conversion, quality and ROI.
- Manage and optimize an annual digital marketing budget of ₹5–10 Cr.
- Build and scale digital acquisition programs across Performance Marketing, SEO and Influencer Marketing.
- Own Lifecycle/CRM Marketing to nurture leads and improve engagement and conversion across the funnel.
- Identify new digital growth opportunities and run structured growth experiments.
- Track and improve CAC, funnel conversion, channel mix and overall cost efficiency.
- Build dashboards and reporting systems to provide leadership visibility into channel performance.
- Work closely with Sales/Counselling, Creative, Content and Analytics teams to improve digital demand and downstream conversion.
- Present channel performance, demand, cost and quality metrics to senior leadership.
Mandatory Requirements
- 7–8+ years of overall experience in B2C Consumer Tech / Consumer Internet / App-based companies.
- Hands-on experience owning P&L for at least 2 growth channels.
- Minimum 2 years of experience in each of the owned channels.
- Strong experience in at least 2 of: Performance Marketing, Influencer Marketing, SEO, Lifecycle/CRM Marketing.
- Experience managing a ₹5–10 Cr annual marketing budget.
- Strong understanding of CAC, ROI, funnel conversion, channel mix and growth metrics.
- Experience in Pre-Series A or Series A companies for 2–3 years across overall career.
- B.Tech educational background.
Preferred Experience
- Experience scaling growth in a high-growth B2C consumer tech or app-based business.
- Strong experience in Influencer-led or Performance Marketing-led growth.
- Experience building Lifecycle/CRM-driven engagement programs.
- Experience in EdTech, high-consideration B2C or consumer internet businesses.
Compensation
₹25–40 LPA Fixed + Performance-Linked Component, linked to growth, CAC and channel efficiency.
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