Website:
xtovia.com
Job details:
RETENTION & GROWTH MANAGER - XTOVIA
Location: Hyderabad
Work Mode: Full-Time | Work From Office
Experience: 2-5 years
Industry: Beauty & Haircare / D2C
About XTOVIA
Xtovia is a Hyderabad-based, science-backed haircare brand reimagining Indian beauty at global standards. Powered by our proprietary TriLayerX bond-repair technology, Xtovia is building a new generation of high-performance haircare for Indian hair.
We are a fast-growing D2C brand building a strong customer community and a long-term relationship with our customers through product innovation, education and personalised experiences.
About the Role
We're looking for a Retention & Growth Manager to take ownership of the customer lifecycle at Xtovia.
The core focus of this role is retention marketing converting first-time buyers into repeat customers, increasing customer lifetime value, and building a loyal customer base.
You will work across CRM, customer segmentation, lifecycle campaigns, loyalty, referrals, reactivation and customer engagement. This is a highly hands-on role where you will be expected to analyse, experiment, execute and learn quickly.
What You'll Do
Customer Retention
-Own and execute Xtovia's retention and repeat-purchase strategy.
-Identify opportunities to increase repeat purchase rate, purchase frequency and LTV.
-Analyse customer behaviour to understand why customers repurchase, churn or become inactive.
-Build replenishment strategies based on product usage and consumption cycles.
-Develop cross-sell and upsell journeys across the product portfolio.
-Build win-back strategies for dormant and lapsed customers.
CRM & Lifecycle Marketing
-Own the customer journey from first purchase product experience replenishment repeat purchase loyalty advocacy.
-Plan and execute campaigns across WhatsApp, Email, SMS and other CRM channels.
-Build automated journeys for welcome, post-purchase, product education, replenishment, cross-sell, upsell, abandoned cart and win-back.
-Test different messaging, offers, content, timing and customer segments.
-Work closely with the content and creative teams to develop high-performing CRM campaigns.
Loyalty & Community
-Build and manage loyalty and rewards initiatives.
-Develop referral programs to turn existing customers into acquisition channels.
-Drive customer reviews, UGC, testimonials and referrals.
-Create campaigns that build engagement and brand affinity beyond discount-led marketing.
Data & Experimentation
-Track Repeat Purchase Rate, LTV, Churn, Purchase Frequency, CRM Revenue, AOV and Reactivation Rate.
-Build customer segments based on purchase behaviour, recency, frequency, product purchased and customer value.
-Analyse campaign performance and identify growth opportunities.
-Run A/B tests and continuously optimise the customer lifecycle.
What We're Looking For
-2-5 years of experience in Retention Marketing, CRM, Lifecycle Marketing, D2C or E-commerce.
-Strong understanding of customer lifecycle and retention marketing.
-Hands-on experience with WhatsApp, Email, SMS and CRM/marketing automation platforms.
-Strong analytical skills and comfort working with customer data.
-Experience with Shopify and D2C analytics is a plus.
-Experience in beauty, personal care, wellness or consumer brands is preferred.
-Strong communication and copywriting skills.
-Someone who enjoys experimenting and finding out what actually makes customers come back.
-A hands-on, ownership-driven startup mindset.
What Success Looks Like
Your core goal: Turn first-time customers into repeat customers and repeat customers into loyal Xtovia advocates.
You will be responsible for improving: Repeat Purchase Rate | Customer LTV | Purchase Frequency | CRM Revenue | Reactivation | Customer Engagement | Referrals
Why Join Xtovia?
-Work directly with the founding team.
-Own retention marketing for a fast-growing Indian haircare brand.
-Build the CRM, loyalty and customer lifecycle engine from the ground up.
-Get exposure to D2C growth, consumer behaviour, data and brand building.
-High ownership, experimentation and learning.
Apply
Location: Hyderabad
Work Mode: Full-Time | Work From Office
Send your resume to:
levelup@xtovia.com
Subject: Application - Retention & Growth Manager
Click on Apply to know more.
