Website:
rimloo.com
Job details:
About the Role
Rimloo is looking for an experienced Senior Growth Marketing Lead to lead and scale our digital marketing and e-commerce growth across multiple international markets.
This is not just a social media or paid advertising role. We are looking for someone who can take ownership of the complete digital growth function — combining performance marketing, SEO, social media, content, influencer marketing, analytics, conversion optimization and team leadership.
The ideal candidate should be both strategic and hands-on, capable of creating the overall growth plan while guiding our internal marketing and creative teams to execute it effectively.
Key Responsibilities
- Own and execute rimloo's overall digital growth strategy across India, USA, Canada and future international markets.
- Plan and optimize paid campaigns across Meta Ads, Google Ads, Instagram, Facebook, TikTok, YouTube and other relevant platforms.
- Develop acquisition, retargeting and conversion strategies focused on revenue, ROAS, CAC and customer growth.
- Lead SEO strategy including keyword research, product/category page optimization, content strategy, Google Search Console and organic traffic growth.
- Develop social media and content strategies for Instagram, Facebook, TikTok, YouTube, LinkedIn and other relevant channels.
- Build structured monthly and weekly content and campaign calendars.
- Lead influencer and creator marketing including influencer discovery, outreach, collaboration, product gifting, campaign coordination and performance tracking.
- Work with graphic designers, video editors, content creators and marketing team members to develop high-quality creatives, reels, ads, campaigns and product content.
- Build different marketing approaches for different countries instead of using the same strategy for every market.
- Analyze competitors, customer behavior, market trends and advertising opportunities.
- Work closely with the product and technology teams to improve landing pages, product pages, customer journeys and website conversion rates.
- Manage and improve marketing tracking through GA4, Google Tag Manager, Search Console, Meta Pixel/CAPI and other analytics tools.
- Create A/B testing strategies for ads, audiences, offers, creatives, landing pages and messaging.
- Monitor social comments, customer engagement, reviews and brand conversations and establish appropriate response processes.
- Build weekly/monthly dashboards and report performance, learnings and next actions to management.
- Lead and mentor the existing marketing team by planning, delegating, reviewing, measuring and optimizing their work.
- Create processes and SOPs that allow rimloo's in-house marketing organization to scale efficiently.
What We're Looking For
- 5+ years of experience in Growth Marketing, Digital Marketing or Performance Marketing.
- Strong experience with e-commerce or D2C brands.
- Proven hands-on experience with Meta Ads and Google Ads.
- Strong understanding of SEO, social media, content marketing and analytics.
- Experience with GA4, GTM, Search Console, Meta Ads Manager and conversion tracking.
- Experience managing or coordinating designers, content creators, social media executives or other marketing specialists.
- Understanding of influencer/creator marketing.
- Ability to analyze data and convert it into actionable marketing decisions.
- Strong understanding of customer acquisition funnels and e-commerce conversion.
- Strong written and verbal English communication skills.
- Ability to take ownership and operate with minimal supervision.
- Comfortable working with customers and audiences across different countries and cultures.
Preferred Experience
Experience in eyewear, fashion, lifestyle, beauty, retail, consumer products or another D2C category would be an advantage.
- Experience managing international campaigns, especially across the USA and Canada, is highly preferred.
Click on Apply to know more.
