Pocketpills
Website:
pocketpills.com
Job details:
About PocketPills
We’re a healthcare platform for humans, designed for real life.
Pocketpills is Canada’s leading online pharmacy & medical care platform. Re-imagining healthcare to make it accessible, affordable and entirely human. Driven by our passion for innovation and customer-care, we’ve designed a suite of digital care experiences that empower our members to take control of their health wherever life takes them. From coast to coast, over 800,000 Canadians trust Pocketpills to deliver their medication & ensure a healthcare professional is always just an arms-reach away.
We founded Pocketpills as a solution to fix the broken system that made getting care harder than it needed to be. We don’t believe long line ups at the doctor’s office, confusing refill protocols & one-size-fits-all advice, actually fit with what Canadians need, so we’ve changed the game. Powered by pharmacists, engineers, doctors, clinicians & service experts, our platform redefines the world of wellness, from personalized treatment that actually feels personal, to truly effortless refills, including free, friendly delivery. Because we do believe Canadians deserve a better way to manage their most important asset, their health.
Discover the healthcare platform that feels Delightfully Human. With Pocketpills, complete care is right in your pocket.
The Mission: Scalable Performance
We are looking for a heavyweight Media Buyer to lead our paid social and emerging channel strategy.
You are a data-obsessed, platform-native growth marketer who lives in Ads Manager but thinks in "Creative Hooks." You’ve likely managed millions in spend for multiple DTC clients at a top agency and are now ready to focus your expertise on scaling a single, high-impact brand. You don't just follow best practices; you define them.
What You’ll Own
1. Channel Ownership
- Full Meta + TikTok account ownership — strategy, architecture, execution, results
- Budget pacing and allocation decisions are yours. You manage to the target.
- Daily optimization with documented rationale.
2. Diagnosis & Troubleshooting
- When performance drops: check pixel health, CAPI event quality, UTM consistency, and the full conversion flow — before touching campaign settings.
- Use Clarity (or equivalent) to watch real user sessions — spot drop-off, rage clicks, and form friction that no dashboard shows
- Reconcile Meta/TikTok data against internal analytics (Mixpanel & Tableau) and GA4. Know which number to trust and why.
3. Creative Strategy & Feedback Loop
- The Creative Bridge: You consume social content relentlessly. You know what’s trending on TikTok before it hits the mainstream. You will provide the "Performance Filter" for our creative team, identifying which hooks, visual styles, and CTAs are winning.
- Direct Response Copy: Write and iterate on high-converting ad copy that balances healthcare credibility with DTC "scroll-stopping" urgency. You will work with our creative strategist to make sure our creatives are always ahead of the curve.
4. Strategy & Measurement
- Contribute to growth planning — not as an executor but as someone with a point of view.
- Own attribution infrastructure: Meta CAPI, TikTok Events API, GA4, UTM hygiene.
- Build and maintain the reporting framework the team actually uses.
What We’re Looking For
1. Strategy & Measurement
- Problems get fixed before anyone asks you to fix them.
- You bring recommendations with problems, not just problems.
- High autonomy environments are where you do your best work.
2. You are genuinely technical
- You've set up or verified CAPI, UTM parameters, and GA4 events — hands-on, not directed.
- Session recordings are a regular diagnostic tool, not something you open once a quarter.
- When data doesn't add up, you investigate. When it adds up too neatly, you're sceptical.
3. You make creative teams better
- Your briefs are specific enough that the first draft is close.
- You give feedback in terms of the problem to solve, not the execution to copy.
- You translate between performance data and creative instinct — fluently.
Must Haves
- 6-8 Years hands-on paid social — you built campaigns, not supervised them.
- Individually managing Meta full-funnel at $100K+/month with direct CPA accountability.
- Personally diagnosed and fixed a pixel, tracking, or attribution problem.
- Personally briefed creative — specific enough to get good work on the first draft.
- Active user of Clarity, Hotjar, or equivalent session recording tools.
- Able to reconcile platform data with Ad platform / GA4 and explain discrepancies.
- Strong written English — briefs, performance docs, stakeholder updates.
Strong Advantages
- TikTok hands-on — Spark Ads, Events API, creative-first strategy.
- Regulated category experience (healthcare, pharma, finance, insurance).
- Canadian market knowledge — cultural context, French-English dynamics.
- Third-party attribution: Triple Whale, Northbeam, Rockerbox, or similar.
- UGC creator briefing and Spark Ad authorisation workflows.
- Built a creative testing system from scratch.
Click on Apply to know more.
