Wellness Extract
Website:
wellnessextract.com
Job details:
About the Role
We are looking for a Retention & Growth Marketing Manager to drive repeat revenue and sustainable growth for our D2C wellness supplement brand. You will own the full customer lifecycle from visit to re-engagement by optimizing conversion funnel, building life cycle marketing programs, and using data to continuously improve how we grow and retain customers. This is a high-ownership role suited for someone with 5+ years of D2C or e-commerce experience who is equally comfortable with strategy and hands-on execution.
What You’ll Own
Retention & Revenue Growth
• Own repeat purchase rate, LTV, ARPU, and first-to-second order conversion.
• Improve repurchase frequency and reduce time-to-repeat across customer cohorts.
• Drive revenue per visitor alongside the performance marketing team.
• Build quarterly retention roadmaps aligned to revenue and margin goals.
• Maintain a strong understanding of CAC:LTV ratios and payback periods.
Lifecycle & Email Marketing
• Own end-to-end lifecycle journeys: welcome, onboarding, activation, engagement, and win-back.
• Build and optimize email programs in Klaviyo automated flows, broadcast campaigns, segmentation, and A/B tests.
• Manage multi-channel CRM communication across Email, WhatsApp, SMS, and Push.
• Design behavioral triggers, personalization logic, and loyalty-led interventions to maximize LTV.
Segmentation & Campaign Strategy
• Build and continuously evolve customer segmentation frameworks based on behavior, purchase history, and lifecycle stage.
• Identify the right user journey levers and design campaigns to drive segment progression.
• Use user research, usage data, and competitive analysis to identify new campaign opportunities including seasonal moments like Women’s Day, Black Friday, and category events.
• Run A/B experiments across messaging, offers, frequency, and channel mix.
Conversion & Funnel Optimization (Shared)
• Collaborate with the acquisition team on PDP, cart, and checkout experience improvements as a shared product marketing responsibility.
• Identify funnel drop-offs and work with product and tech teams to drive UX enhancements.
• Contribute to improving conversion rate, cart-to-checkout rate, and checkout success rate as shared goals with the broader growth team.
Insights, Reporting & Collaboration
• Partner with the Analytics team to surface actionable insights from cohort, funnel, and campaign data.
• Build and maintain regular reports on CRM performance, retention metrics, and campaign ROI.
• Work closely with Growth, Performance Marketing, Product, and Leadership as a cross-functional partner.
What We’re Looking For
• 5+ years building retention or growth programs for a D2C or e-commerce brand.
• Hands-on Klaviyo expertise is a must - flows, segmentation, campaign execution.
• Experience in a wellness, health, beauty, or consumer supplement brand is a strong plus.
• Strong understanding of LTV, cohort analysis, repeat rate, and unit economics.
• Comfortable owning both retention metrics and contributing to broader funnel/conversion goals.
• Data-driven with an experimentation-first mindset; proficient in analytics tools (GA, Klaviyo, Shopify, MS Clarity or equivalent).
• High ownership, startup-ready mindset - comfortable wearing multiple hats.
You’ll Be Measured On
• Repeat purchase rate and first-to-second order conversion
• Customer LTV and ARPU
• Email/CRM channel revenue contribution
• Cohort retention and churn reduction
• Conversion rate and cart-to-checkout rate (shared goal)
• Revenue per visitor (shared goal with performance marketing)
Click on Apply to know more.