Cogncise
Website:
cogncise.com
Job details:
Senior Graphic Designer - FlyTravio
Openings: 3
Department: Marketing & Creative
Employment Type: Full-time
Experience: 4–7+ years preferred
About the Role
FlyTravio is looking for 3 Senior Graphic Designers who can take ownership of creative communication across the brand.
The designer will work across organic social media, performance marketing, video content, website, CRM, email, WhatsApp, brand campaigns, destination campaigns and promotional communication for FlyTravio’s India and Australia markets.
We are looking for designers who can understand a campaign brief, develop the visual concept and execute it across multiple formats while maintaining strong brand consistency.
Key Responsibilities
- Develop creative concepts for FlyTravio campaigns across India and Australia.
- Create organic social media content for Instagram, Facebook, LinkedIn and other relevant platforms.
Design:
- Static social posts
- Carousels
- Stories
- Reels covers
- Infographics
- Travel tips content
- Destination posts
- Festival content
- Engagement-based social posts
- Brand-building content
- Create paid advertising creatives for Meta, Google and other platforms.
- Produce creative videos, reels, promotional videos and short-form content.
- Edit destination footage, travel footage, stock footage and brand videos.
Create:
- Website banners
- Landing-page graphics
- Homepage promotional creatives
- App/web promotional assets
- Email campaign creatives
- WhatsApp campaign creatives
- CRM banners
Create campaigns for
- Flights
- Hotels
- Holiday Packages
- Domestic travel
- International travel
- Destination promotions
- Festivals
- Seasonal campaigns
- Product launches
- Brand awareness
- Tactical promotions
- Develop creative themes and visual identities for major campaigns.
- Build moodboards, references and visual directions before execution.
- Create multiple versions of a concept for different channels.
Adapt master creatives across:
- Create visually strong travel storytelling, not only price-led promotional creatives.
- Design content that makes destinations, hotels and holiday experiences aspirational.
- Develop creative variations based on social-media trends and campaign performance.
- Guide junior designers and review their work before publishing.
- Establish design standards, templates and reusable creative systems.
- Maintain organised editable files and proper version control.
- Ensure spelling, prices, dates, destination names and campaign details are accurate before publishing.
- Handle multiple campaigns and deadlines simultaneously.
Video & Motion Responsibilities
The Senior Graphic Designer should also be comfortable creating or supervising:
- Instagram Reels
- Short-form social videos
- Destination videos
- Promotional travel videos
- Offer videos
- Hotel showcase videos
- Holiday-package videos
- Festival videos
- Brand films
- Motion graphics
- Animated typography
- Video advertisements
- Website promotional videos
The designer should understand:
Hook → Story → Visual Flow → Branding → CTA
rather than simply joining clips together.
Tools & Technical Skills
Strong working knowledge of:
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- Adobe After Effects
- Adobe InDesign, where required
- Figma
- Filmora
- Canva
- Image-editing and manipulation tools
- Motion graphics tools
- Video editing tools
AI Creative Skills
Candidates should know how to use AI tools intelligently as part of the creative workflow.
AI should support creativity, not replace creative judgement.
Creative Skills Required
- Strong understanding of typography
- Layout and composition
- Colour theory
- Visual hierarchy
- Branding
- Photography
- Image manipulation
- Video storytelling
- Social-media design
- Motion design fundamentals
- Digital-first design
- Campaign thinking
Preferred Experience
Experience in the following industries is an advantage:
- Travel
- OTA
- Airlines
- Hospitality
- Hotels
- Tourism
- E-commerce
- Consumer brands
- Digital agencies
What We Expect From a Senior Designer
A Senior Designer should not wait for instructions such as:
“Put this image here and write this text there.”
They should be able to receive:
“We need a Diwali international holiday campaign.”
and independently develop:
Concept → Moodboard → Visual Direction → Key Creative → Social Adaptations → Reels → Website Banner → Email Creative → Ad Variations
- That is the level of ownership expected.
Click on Apply to know more.
