Throttll
Website:
throttll.in
Job details:
About the role
We run a portfolio of fast-growing subscription and consumer brands with a large existing lead and customer base. We're looking for a senior email marketing professional who will take full ownership of email and retention across all our brands, starting with a complete audit of everything we have today.
What you'll do
- Audit everything. Review all current lists, flows, campaigns, segments, templates, deliverability, and tracking across every brand. Deliver a clear report of what's working, what's broken, and what's missing.
- Own the customer journey. Map the full journey for each brand, from first lead to first purchase, renewal, upsell, and win-back. Build the email flows that move people through every stage.
- Drive retention and revenue. Reduce churn, increase renewals, and grow lifetime value through smart segmentation, lifecycle automation, and offer strategy.
- Manage scale. Handle lists in the millions while keeping deliverability, sender reputation, and inbox placement strong.
- Test and optimize. Run continuous A/B testing on subject lines, send times, content, copy, and offers. Report results weekly with clear numbers.
- Build the system. Create templates, processes, and documentation so the setup can run across multiple brands with a small team.
Requirements
- 5+ years in email marketing with a strong focus on retention and lifecycle.
- Proven experience managing lists of millions of contacts.
- Deep knowledge of deliverability: domain warmup, authentication (SPF, DKIM, DMARC), IP reputation, list hygiene, and avoiding spam folders.
- Strong understanding of subscription business models: churn, renewals, LTV, reactivation.
- Hands-on expertise with major ESPs such as Klaviyo, Customer.io, Braze, or similar.
- Data-driven: comfortable with analytics, cohort analysis, attribution, and revenue reporting.
- Multi-brand management: experience managing multiple brands at the same time.
- Communication: excellent written English and strong copywriting skills.
Nice to have
- SMS and WhatsApp marketing experience.
- Experience in streaming, digital subscriptions, or high-volume ecommerce.
- Background working with performance marketing teams (Meta, Google) to align paid acquisition with email nurturing.
Click on Apply to know more.