Website:
publicisglobaldelivery.com
Job details:
Senior Data Analyst
Experience: 5-8 years
Role: Senior Data Analyst
Location: BNG | MUM | PUN | HYD | GGN
⚠️ Not a typical Data Analyst role - Media & Marketing Analytics is the core requirement.
We’re looking for a Senior Data Analyst with strong hands-on experience in Python, SQL, and Tableau/Power BI, who can analyze complex media, marketing, advertising, retail media or commerce datasets and turn data into actionable insights.
🔴 Mandatory Skills
- Media / Marketing Data Analysis - MUST HAVE
- Python - Pandas, NumPy, APIs
- Advanced SQL - joins, aggregations, window functions
- Tableau / Power BI
- Big Query / GCP
- Strong analytical and exploratory data analysis skills
🟡 Good to Have
- Exposure to Google Analytics, Google Tag Manager (GTM), DV360, Search Ads 360 or similar media/marketing platforms.
- GCP services preferred: BigQuery, Cloud Run Functions, and Google Cloud Storage (GCS).
- Generative AI and/or Agentic AI applications for analytics, automation, and insight generation.
- Experience with campaign analytics, audience analytics, media measurement, attribution, incrementality or retail media analytics will be highly relevant.
Role
- Lead end-to-end analytics and automation projects.
- Develop scalable solutions using SQL, Power BI, Looker Studio, and Power Automate.
- Design reporting frameworks and data models.
- Analyze complex media datasets and provide strategic recommendations.
- Ensure data quality, governance, and reporting standards.
- Present insights to clients and leadership.
- Mentor junior analysts.
Experience: 5+ years
Function: Data & Media Analytics
Employment Type: Full-time
👉 If your experience is purely generic reporting/MIS or dashboarding without meaningful Media/Marketing Data Analytics exposure, this role may not be the right fit.
Click on Apply to know more.
